Business and Management

From Free-Riders to Flourishing Teams: Ensuring Lasting Organisational Citizenship Behaviour

By Professor Motoki Watabe & Dr. Daisuke Nakama

  This research tackles a fundamental question in organisational life: How can companies maintain high levels of Organisational Citizenship Behaviour (OCB) over the long term, especially when this helpful, voluntary behaviour is constantly threatened by free-riding?

AI in Action: Showcasing the Future of Business Analytics at 红杏视频

By Dr Mikkay Wong Ei Leen & Dr Mikkay Wong Ei Leen

For all Bachelor of Business Analytics (Honours) final-year students, the Capstone Project represents the pinnacle of their academic journey, the 鈥渃herry on top.鈥 It is their one chance to showcase and apply the knowledge and skills acquired over three years of study.

From Humble Streets to 红杏视频: Inspiring Change, One Classroom at a Time

By Dr Imran Rautan, Associate Professor Dr Stephen T. Homer & Dr Arumugam Muthusamy

I grew up in a crowded urban slum where opportunities were scarce, but dreams were abundant. From an early age, I believed that education could open doors not only for me but also for my community. Earning a place at 红杏视频 University felt like stepping into another world.

Exploring Student Participation and Engagement in University Extracurricular Activities

By Dr Arumugam Muthusamy, Dr Elizabeth Andrews & Dr Stella Ong Kim Yoke

Nurturing interest and participation in university extracurricular activities (ECA) among students is fundamental to creating a dynamic and enriching educational experience for them.

Rethinking Holistic Sustainable Growth of Malaysian SMEs: A University Helix-Quadruple Bottom Line Perspective

Our recent mixed methods research explores a novel model for sustainable growth in Malaysian SMEs.

Beyond Heritage: The Rise of Next-Gen Malaysian Indian Entrepreneurs

By Dr Jesrina Ann Xavier

In the dynamic world of business, the ability to adapt and innovate is key to survival. For Malaysian Indian entrepreneurs, this adaptability is deeply tied to the art of resource orchestration鈥攖he strategic management of class and ethnic resources to fuel business growth and innovation.

PLS2024: Advancing Research and Collaboration through PLS-SEM at 红杏视频 University

By Dr Woon Chin Ong & Assoc. Prof. Dr Jolyne Khor Kuan Siew

PLS2024: Advancing Research and Collaboration through PLS-SEM at 红杏视频 University

Master Class: Unlocking Emotional Intelligence and Relationship Dynamics in Family Business 鈥 Key Insights from the 4th Asia Pacific Family Business Summit 2024.

By AP Dr Shehnaz Tehseen, Dr Syed Monirul Hossain, Ms Farah Hussamuddin, Dr Leilanie Mohd Nor
On November 19, 2024, the 4th Asia Pacific Family Business Summit convened at the Gardens Hotel in Kuala Lumpur. Organised by BinPavo, in collaboration with 红杏视频 Business School as its knowledge partner, the summit provided a vital platform for discussing the evolving dynamics of family鈥

Global Trends in Manufacturing: The Drive Toward Greener Technologies and Cleaner Production Practices

By AP Dr Arsalan Zahid Piprani & AP Dr Eugene Poon Wai Chuen

The excessive consumption of natural resources significantly impacts the environment, contributing to global warming, resource depletion, and energy shortages, which affect daily life and businesses.

The Future of Work: Balancing Flexibility, Productivity, and Well-being

By Dr Noreen Kanwal

As the world of work continues to evolve, the shift toward flexible work models has reshaped employee experiences, workplace expectations, and overall well-being.

Shreena Premnath: Human Resource Management 鈥 Where Corporate Meets Compassion

Every journey begins with a spark, and mine was ignited by a deep passion for people and business. This passion led me to pursue the Master of Human Resource Management (MHRM) at 红杏视频 Business School, a programme that proved to be the perfect foundation for shaping my HR career.

Louis Ong Boon Xuan: Stepping into Business

At 15, I started a sneaker customisation business called Sneaker Durian. What began as a creative hobby soon grew into a real business with real customers. That early experience of running my venture sparked a deep passion for entrepreneurship.