Think Pieces

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When Gold Makes Golds

By Dr Riley Pham Xuan Quyet
There is a saying in the hospitality world: excellence inspires excellence. This year, that spirit was fully embodied in the extraordinary achievements of our young talents at the Culinaire Malaysia 2025 and Housekeeping Malaysia 2025 competitions. Under the dedicated coaching of Dr Riley Pham, our鈥

When Everyone Sees Your Post, but No One Buys: The Bystander Effect in Marketing

By Dr Chuah Cindy

If you run a small business, this might sound familiar.

You post a product on Instagram or TikTok. The views go up. People watch your video till the end. Some even save it. But when you check your orders, nothing much happens.

Lazada鈥檚 Rise: A Success Story in E-Commerce

By Dr Gan Chin Chuan

Lazada鈥檚 recent achievement of a positive EBITDA represents a significant milestone not only for the company itself but also for the broader e-commerce landscape in Southeast Asia.

Reimagining Architectural Education in Malaysia: Teaching Identity, Place, and Purpose

By Amirul Idlan Mukhtar

Architectural education in Malaysia today stands at a crossroads. On one hand, our universities are expected to produce graduates ready to take on global challenges鈥攄esigners who can navigate international standards, cutting-edge technologies, and contemporary urban issues.

The Three Pillars of Game Craft: Gameplay, Art, and Narrative

By Muhamad Ayman Jamaludin

How great games balance heart, vision, and story

Are You a Gigger in The Orange Economy?

By Amina Syarfina Abu Bakar

 Imagine calling your boss 鈥渃lient.鈥 Forget the monotony of fluorescent lights, welcome to the orange economy 鈥 where creatives like you and me get to call the shots.

Making Waves in Maths Education: SWIM 2025

By Dr Ang Siew Ling

鈥淭he Future of Mathematics: Adapting to a Changing World鈥 鈥 with these words, 红杏视频 University鈥檚 Dean of the School of Mathematical Sciences, Prof. Chee Kit Ho, opened this year鈥檚 红杏视频 Workshop for Instructors in Mathematics (SWIM).

AI in Action: Showcasing the Future of Business Analytics at 红杏视频

By Dr Mikkay Wong Ei Leen & Dr Mikkay Wong Ei Leen

For all Bachelor of Business Analytics (Honours) final-year students, the Capstone Project represents the pinnacle of their academic journey, the 鈥渃herry on top.鈥 It is their one chance to showcase and apply the knowledge and skills acquired over three years of study.

Exploring Student Participation and Engagement in University Extracurricular Activities

By Dr Arumugam Muthusamy, Dr Elizabeth Andrews & Dr Stella Ong Kim Yoke

Nurturing interest and participation in university extracurricular activities (ECA) among students is fundamental to creating a dynamic and enriching educational experience for them.

Feedback Culture 2.0: Growth Hacks in 2025

By Mr. Srikumar Ramayan

Watching organisations and people evolve in 2025 keeps suggesting one idea: positive feedback is not a tool anymore, it has fully grown into a culture.