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Degustare Truffles: From Hunting to Culinary Delight in Italy

By Kerlley Bong Siew Sin

Truffles, the "precious gold" of culinary delights, grow in symbiosis with trees in specific conditions. Truffle hunting, a tradition passed down through generations, is exemplified by Matteo Lavorini, a third-generation hunter.

From Student to Standout: Building Your Brand

By Dr Ma Lan

Let’s face it! Your first impression isn’t always made in person anymore. These days, it’s often your profile picture, your bio, or that post you shared last week. In a world where everyone’s online, you are your brand, and it’s time to make it count. 

ºìÐÓÊÓÆµ University’s Actuarial Science Team Crowned Champions of CAS ARECA Case Competition 2024!

By Chan Lay Guat and Dr Ang Siew Ling

A massive shout-out to Mooi Chun Yan (Alex), Ethan Lee Jia Hua, and Chin Peiqi from the BSc (Hons) in Actuarial Studies programme, School of Mathematical Sciences, ºìÐÓÊÓÆµ University, for emerging as the CHAMPIONS of the Peak Re Sponsored CAS ARECA Case Competition 2024, ahead of the teams of…

‘Waye Kito’ – Celebrating Our Cultural Heritage

By Dr. Fiona Wong E Chiong

ºìÐÓÊÓÆµ University proudly hosted the Waye Kito: Wayang Kulit Kelantan Festival on 22-23 February 2025, from 9 am to 4 pm.

Environmental Health Time Series Forecasting: A Weekend of Learning and Innovation

By Assoc. Prof. Dr Ng Wei Jian and Dr Ang Siew Ling

Associate Professor Dr. Jason Ng was invited by the National Institute of Health (NIH) to be one of the trainers for the Workshop on Environmental Health Time Series Forecasting, which was successfully conducted over a weekend in November.

Langkawi Island is Not for Leisure-Seeking Locusts; It is for Leisure-Pursuit Travellers

By Tesfaye Fentaw Nigatu

I had the opportunity to visit Langkawi Island at the beginning of 2024 as part of a data collection trip, staying in this vibrant destination for a week. I intentionally chose to write about my experience one year later.

Celebrating Excellence: Chef Soon Pau Voon Wins Worldchefs Lifetime Achievement Award

By Soon Pau Voon

Chef Soon Pau Voon, a prominent figure in the global culinary community, has been awarded the Worldchefs Lifetime Achievement Award at the 40th Worldchefs Congress & Expo.

Empowering Communities: SET Students in Action for Planetary Health

By Assoc. Prof. Ir. Dr. Hoo Choon Lih (Steven)

The Community Service for Planetary Health course is not just about theory—it is about real-world application. Designed as a ‘learn by doing’ initiative, this course provides students with the opportunity to actively contribute to the betterment of the Desa Mentari community.

Will Direct-to-Consumer (DTC) Kill Traditional Retail? The Future of Shopping Unveiled

By Dr Chuah Cindy & Dr Loo Wee Hong

For decades, traditional retail has dominated the shopping landscape. Brands relied on department stores, supermarkets, and third-party retailers to reach consumers. But today, a major shift is occurring.

The Silent Salesperson: Packaging as a Garment for Your Product

By Intan Abida binti Abu Bakar

Think of packaging as the clothing your product wears. It is the first thing customers see, and it speaks volumes before they even experience what is inside. Packaging is far more than just a container; it is a silent salesperson whispering promises of quality, convenience, and desirability.

Changing Skin - Innovative Business Strategies For The New Era

By Mr. Rafferty Hoo Wei Hoong

On 2 October 2024, ºìÐÓÊÓÆµ Business School hosted an insightful panel discussion titled Changing Skin – Innovative Business Strategies for the New Era.