Think Pieces

Activities / News

Tricked by Tech? How Deepfake Ads Are Shaping Travel Plans

By Dr Anuja S Chalke, Dr Ser Zian Tan, Associate Professor Dr Cheng Boon Liat,  Associate Professor Dr Fandy Tjiptono

 Could your next holiday be inspired by a celebrity who never actually promoted it?

The Disappearing Pink: Flamingos and the Evolution of Lake Nakuru

By Kerlley Bong Siew Sin
Dive into the mesmerising world of Lake Nakuru, where the vibrant pink of flamingos once painted the shores and skies. In this captivating exploration, we unveil the dramatic changes that have reshaped this iconic landscape and the challenges faced by its feathered inhabitants. Explore the stories…

PLS2024: Advancing Research and Collaboration through PLS-SEM at ºìÐÓÊÓÆµ University

By Dr Woon Chin Ong & Assoc. Prof. Dr Jolyne Khor Kuan Siew

PLS2024: Advancing Research and Collaboration through PLS-SEM at ºìÐÓÊÓÆµ University

Mastering Bad Debts and Allowance for Doubtful Debts

By Vivi Norazlina Binti Mohd. Sidik & Dr. Hawariah Dal Nial
ºìÐÓÊÓÆµ University’s Department of Accounting hosted a guest lecture on Bad Debts and Allowance for Doubtful Debts, featuring Ms. Vivi Norazlina Sidik and Dr. Hawariah Dal Nial.

Master Class: Unlocking Emotional Intelligence and Relationship Dynamics in Family Business – Key Insights from the 4th Asia Pacific Family Business Summit 2024.

By AP Dr Shehnaz Tehseen, Dr Syed Monirul Hossain, Ms Farah Hussamuddin, Dr Leilanie Mohd Nor
On November 19, 2024, the 4th Asia Pacific Family Business Summit convened at the Gardens Hotel in Kuala Lumpur. Organised by BinPavo, in collaboration with ºìÐÓÊÓÆµ Business School as its knowledge partner, the summit provided a vital platform for discussing the evolving dynamics of family…

Back to Basics: Boosting your Net Worth

By Dr Joyce Nga Koe Hwee

Net worth is the value of what we own minus what we owe. Our money attitudes often subconsciously affect our financial behaviours and planning. Here are some flash facts.

ºìÐÓÊÓÆµ Students and RDA Malaysia: Creating Bridges of Hope Using Equine Therapy

By Helen Guek Yee Mei

Sixty-seven diploma students in community services set out this semester to aid RDA Malaysia, a non-profit group that empowers children with impairments through equine-assisted therapy (EAT).

Media Relations in Malaysia’s Digital Age: Adapting to a Changing Landscape

By Dr. Yesuselvi Manickam

Media relations is a specialised public relations (PR) branch focused on building and maintaining a positive relationship between organisations and the media.

Earthquake Awareness Bulletin: A Wake-Up Call for Malaysia

By Associate Professor Dr Daniel Looi Ting Wee
Dear Malaysians / ºìÐÓÊÓÆµians, A few weeks ago, a powerful earthquake struck Myanmar. Though its epicentre was far from our borders, the tremors were strong enough to cause a building collapse in northern Thailand. This incident is a sobering reminder that earthquakes do not respect borders, and…

Degustare Truffles: From Hunting to Culinary Delight in Italy

By Kerlley Bong Siew Sin

Truffles, the "precious gold" of culinary delights, grow in symbiosis with trees in specific conditions. Truffle hunting, a tradition passed down through generations, is exemplified by Matteo Lavorini, a third-generation hunter.

From Student to Standout: Building Your Brand

By Dr Ma Lan

Let’s face it! Your first impression isn’t always made in person anymore. These days, it’s often your profile picture, your bio, or that post you shared last week. In a world where everyone’s online, you are your brand, and it’s time to make it count. 

ºìÐÓÊÓÆµ University’s Actuarial Science Team Crowned Champions of CAS ARECA Case Competition 2024!

By Chan Lay Guat and Dr Ang Siew Ling

A massive shout-out to Mooi Chun Yan (Alex), Ethan Lee Jia Hua, and Chin Peiqi from the BSc (Hons) in Actuarial Studies programme, School of Mathematical Sciences, ºìÐÓÊÓÆµ University, for emerging as the CHAMPIONS of the Peak Re Sponsored CAS ARECA Case Competition 2024, ahead of the teams of…