Communication & Media Studies

Keeping It Legit: What My PhD Revealed About Ads in Malaysia

By Dr Fahizah Shamsuddin

 When we think about advertising, most of us imagine catchy slogans, viral campaigns, and creative visuals that stay in our minds.

Are You a Gigger in The Orange Economy?

By Amina Syarfina Abu Bakar

 Imagine calling your boss 鈥渃lient.鈥 Forget the monotony of fluorescent lights, welcome to the orange economy 鈥 where creatives like you and me get to call the shots.

From Classroom to Community: Forging Caring Leaders through Planetary Health Action

By Lyon Laxman

From Classroom to Community: Forging Caring Leaders through Planetary Health Action 

Feedback Culture 2.0: Growth Hacks in 2025

By Mr. Srikumar Ramayan

Watching organisations and people evolve in 2025 keeps suggesting one idea: positive feedback is not a tool anymore, it has fully grown into a culture.

Game On: Digital Learning for 21st Century Skills in Malaysian Classrooms

By Associate Professor Dr Catherine Lee Cheng Ean

Over the past year, I鈥檝e had the privilege of leading a research project on the development of 21st-century skills in Malaysian children through digital game-based learning.

Media Relations in Malaysia鈥檚 Digital Age: Adapting to a Changing Landscape

By Dr. Yesuselvi Manickam

Media relations is a specialised public relations (PR) branch focused on building and maintaining a positive relationship between organisations and the media.

From 'I Can鈥檛' to AI Can

By Associate Professor Dr Zuhaili Akmal bin Ismail

Let鈥檚 be honest. The prevalent belief about creative students conducting research is that they lack the ability to do so. We're dreamers, not data-heads. Ideas over pie charts.

To Love or Not to Love 鈥 Oh Facebook!

By Associate Professor Dr Padma Pillai

 The current higher education landscape has been transformed by integrating digital technologies, which have introduced new opportunities for pedagogical interaction.

Regulating Social Media in the Global Landscape: Perspectives on Media Flows and Regulation

By Prof. Bradley Freeman

The regulation of social media platforms continues to be a focal point in global discussions about technology, culture, and sovereignty.

Enhancing Higher Education with Padlet: Transforming Classroom Interactions for Engaged Learning

By Dr. Norizzati Azudin

Enhancing Interactions in Higher Education: How Padlet Transforms Teaching and Learning

The Silent Salesperson: Packaging as a Garment for Your Product

By Intan Abida binti Abu Bakar

Think of packaging as the clothing your product wears. It is the first thing customers see, and it speaks volumes before they even experience what is inside. Packaging is far more than just a container; it is a silent salesperson whispering promises of quality, convenience, and desirability.

Embracing Outcome-Based Education (OBE) in Higher Education

By Associate Professor Dr Catherine Lee Cheng Ean
As educators in higher education, we are continually striving to enhance our teaching methodologies to ensure that our students are equipped with the necessary skills and knowledge to succeed in today's dynamic world.