Communication & Media Studies

Game On: Digital Learning for 21st Century Skills in Malaysian Classrooms

By Associate Professor Dr Catherine Lee Cheng Ean

Over the past year, I’ve had the privilege of leading a research project on the development of 21st-century skills in Malaysian children through digital game-based learning.

Media Relations in Malaysia’s Digital Age: Adapting to a Changing Landscape

By Dr. Yesuselvi Manickam

Media relations is a specialised public relations (PR) branch focused on building and maintaining a positive relationship between organisations and the media.

From 'I Can’t' to AI Can

By Associate Professor Dr Zuhaili Akmal bin Ismail

Let’s be honest. The prevalent belief about creative students conducting research is that they lack the ability to do so. We're dreamers, not data-heads. Ideas over pie charts.

To Love or Not to Love – Oh Facebook!

By Associate Professor Dr Padma Pillai

 The current higher education landscape has been transformed by integrating digital technologies, which have introduced new opportunities for pedagogical interaction.

Regulating Social Media in the Global Landscape: Perspectives on Media Flows and Regulation

By Prof. Bradley Freeman

The regulation of social media platforms continues to be a focal point in global discussions about technology, culture, and sovereignty.

Enhancing Higher Education with Padlet: Transforming Classroom Interactions for Engaged Learning

By Dr. Norizzati Azudin

Enhancing Interactions in Higher Education: How Padlet Transforms Teaching and Learning

The Silent Salesperson: Packaging as a Garment for Your Product

By Intan Abida binti Abu Bakar

Think of packaging as the clothing your product wears. It is the first thing customers see, and it speaks volumes before they even experience what is inside. Packaging is far more than just a container; it is a silent salesperson whispering promises of quality, convenience, and desirability.

Embracing Outcome-Based Education (OBE) in Higher Education

By Associate Professor Dr Catherine Lee Cheng Ean
As educators in higher education, we are continually striving to enhance our teaching methodologies to ensure that our students are equipped with the necessary skills and knowledge to succeed in today's dynamic world.

Aelden Sin: Taking Communication to a National Level

Aelden Sin, an alumnus from BA (Hons) in Communication, experienced an enriching campus life. With the programme’s emphasis on decision-making, effective communication, and linguistic proficiency, he was set for personal and professional growth.

Generative AI in Malaysia: Boon or Bane?

By Associate Professor Dr Pauline Leong Pooi Yin
Generative AI is transforming Malaysia's industries and driving economic growth in sectors like education, banking, healthcare, and the judiciary.

Michelle Minh-Trang Bui: Charting a Course in Communication

Explore Michelle's journey from social media maven to PR pro!

Mastering the Art of Mobile Messaging

By Dr Serena Leow Wai Yee
How do leaders use mobile instant messaging (MIM) tools to foster team trust?