Communication & Media Studies

Aelden Sin: Taking Communication to a National Level

Aelden Sin, an alumnus from BA (Hons) in Communication, experienced an enriching campus life. With the programme鈥檚 emphasis on decision-making, effective communication, and linguistic proficiency, he was set for personal and professional growth.

Generative AI in Malaysia: Boon or Bane?

By Associate Professor Dr Pauline Leong Pooi Yin
Generative AI is transforming Malaysia's industries and driving economic growth in sectors like education, banking, healthcare, and the judiciary.

Michelle Minh-Trang Bui: Charting a Course in Communication

Explore Michelle's journey from social media maven to PR pro!

Mastering the Art of Mobile Messaging

By Dr Serena Leow Wai Yee
How do leaders use mobile instant messaging (MIM) tools to foster team trust?

From Tests to Tasks: Assessment Practices in the Digital Age

By Priyadharshini Ahrumugam
What assessments are deemed more apt for our digital-age learners?

The WhatsApp Effect: Can You Text Your Way to Better Grades?

By Associate Professor Dr Catherine Lee Cheng Ean
Dive into the latest findings on this popular messaging app's impact on education.

From Twitter to 'X': Navigating Social Media Transformation

By Professor Bradley C Freeman
Explore Twitter's transformation under Elon Musk into 'X' and the changing face of social media.

Safwaan Azmi: Giving Back to The 鈥淟ife-Altering鈥 红杏视频 Experience

Alumnus remains passionate about giving back to the 红杏视频 Alumni community as a mentor.

The Evolution of Advertising in Malaysia

By Intan Abida binti Abu Bakar
The future of advertising in Malaysia holds significant promise and presents exciting opportunities for growth and innovation.

Redefining the Value of Higher Education: Beyond Degrees and Wages

By Dr Serena Leow Wai Yee
Why are many high school leavers not interested in pursuing higher education?

Much Ado About鈥 ChatGPT

By Priyadharshini Ahrumugam
The emergence of ChatGPT, an AI chatbot utilising natural language processing, raised concerns in education about increased plagiarism and weakened critical thinking.

Saudi Arabia's COVID-19 Crisis Communication

By Dr Norizzati Azudin
Dive into the Saudi Ministry of Health's strategic use of Twitter amid the COVID-19 outbreak.