Business and Management

EPR: A Solution to the Southeast Asia Landfill Issue?

By Professor Yuka Fujimoto

To tackle the severe problem of landfill waste, Professor Yuka Fujimoto has conducted extensive qualitative research on how the extended producer responsibility (EPR) frame

Low Jun Jie: From Day Dreamer to Dream Maker

My gateway to diverse career prospects.

Arsh Zubair Rajwani: The COVID Adventure of a Third Culture International Student

Business Management student, Arsh Zubair Rajwani, found ºìÐÓÊÓÆµ University pivotal in enriching his mind and building a strong career foundation.

Ong Xue Ying: Human Resource Management – A Humane Touch at Work

When I began my academic journey, I chose to become a ºìÐÓÊÓÆµian. Upon completing my master's degree, I can proudly say it was the right choice. My overall campus experience was fun and inspiring despite stressful academic challenges.

Afreen Raj Dharani: ºìÐÓÊÓÆµ University - My Place of Light, Liberty and Learning

Afreen Raj Dharani joined ºìÐÓÊÓÆµ University in 2019 to pursue an undergraduate degree, aiming to maintain her position in 'a class above'. Read her fond retelling of her journey to study international business.

Thanos is here! Can the Avengers save Mother Earth?

By Professor Lim Weng Marc
Delve into a comprehensive multi-study analysis powered by the use of scientometrics. Gain a foundational understanding of consumption and ecological sustainability and discover the research directions that should be approached in the future.

Social Media Influencers: Intimacy, Self-Disclosure and Parasocial Bonds

By Dr Koay Kian Yeik
Parasocial relationships. In layperson’s terms, this is a one-sided relationship where one party is unaware of the other’s existence. Nevertheless, many consumers from this type of relationship with social media influencers to the point it affects their behaviour as consumers. Find out what this…

Reforming the Companies Act to Embrace 21st-Century Sustainability Imperatives

By Vijayganesh Pullikutthyayanar

Today, sustainability has become more than a slogan for the long-term survival of our planet and society in an era of climate change, social inequity and resource scarcity.

Ng Swee Lynn: The Making of an E-Commerce Specialist

Alumna highlights the role of academic excellence, practical skills, and mentorship in propelling her career.

Mohamed Salman Faiz: Marketing – A Journey of Boundless Opportunities!

Mohamed Salman Faiz shares how industry engagement, creative thinking, supportive mentors, and a holistic campus fueled his journey as a business graduate.

Tousif Lakhani: One of The Only Two First Class Honours Journey Through the Global Pandemic

On 31st December 2019, while everyone was celebrating with their loved ones and eagerly awaiting the stroke of midnight to exchange hugs and wishes for a happy new year, I found myself on a plane, returning to Malaysia to embark on my university life.

Tang Hong Kit: My Supply Chain Story

Cultivating triumphs in the dynamic supply chain industry and beyond.