Business and Management

Discipline Areas

Mohamed Salman Faiz

Mohamed Salman Faiz: Marketing 鈥 A Journey of Boundless Opportunities!

Mohamed Salman Faiz shares how industry engagement, creative thinking, supportive mentors, and a holistic campus fueled his journey as a business graduate.
Tousif Lakhani

Tousif Lakhani: One of The Only Two First Class Honours Journey Through the Global Pandemic

On 31st December 2019, while everyone was celebrating with their loved ones and eagerly awaiting the stroke of midnight to exchange hugs and wishes for a happy new year, I found myself on a plane, returning to Malaysia to embark on my university life.

Jay Tang Hong Kit

Tang Hong Kit: My Supply Chain Story

Cultivating triumphs in the dynamic supply chain industry and beyond.
Tan Seh Ping: Education is the Key to Success

Tan Seh Ping: Education is the Key to Success

Tan Seh Ping shared how 红杏视频 University's International Business programme equips students with global business knowledge, market analysis skills, and a focus on social responsibility, preparing them for employment and societal impact.
Nidhi Kasseran

Nidhi Kasseran: A Valedictorian's Journey

By Arumugam Muthusamy
International students can have a rough time adjusting to life away from home as it is. However, Mauritian Nidhi Kasseran鈥檚 academic journey was further complicated by the COVID-19 pandemic. Find out why she feels an online educational experience can still be enriching.
Wong Shi Qi: Striving to Be the Best Version of Myself

Wong Shi Qi: Striving to Be the Best Version of Myself

Wong Shi Qi shared how her years at 红杏视频 University have prepared her to be a better person academically and in other aspects.
Nurturing Future Talents: A Focus on Character-Education in Universities

Nurturing Future Talents: A Focus on Character-Education in Universities

By Professor Dr Susela Devi K. Suppiah
Talent is everywhere but talent with empathy is often harder to come by. Character education has recently been identified as a crucial trait for effective leaders which plays a vital role in the 6 priorities for CEOs as found in the 25th Annual Global Survey of CEOs by Pricewaterhouse Coopers.
Future Business Leader: Hans Lee Jia Ming

Hans Lee Jia Ming: From Science Whiz to Business Maestro

My unexpected transition from a pure science student to a thriving business enthusiast began with a full scholarship at 红杏视频 University's Business Management programme. The curriculum, with its core subjects in accounting, finance, economics, and management theories, laid a solid foundation for鈥
Improvise, Adapt, Overcome to Win Big in Business

Improvise, Adapt, Overcome to Win Big in Business

A look at how Samsung, American Express, Sime Darby, Tata Group and Nintendo became industry leaders, and how an online MBA can help you become one.
Silver Market- The Portrayal of Older People in Media Advertising

Silver Market- The Portrayal of Older People in Media Advertising

By Associate Professor Dr. Izian Idris
Despite the growing number, older adults are constantly being overlooked as consumers in marketing campaigns. 
Making Take-Home Assessment Work

Making Take-Home Assessment Work

The curriculum, the teaching and learning activities would have been planned by lecturers prior to the assessment to ensure that assessment types and strategies would be appropriate to assess students鈥 achievements of the learning outcomes. However, research has shown that what students generally鈥
How Business 红杏视频 Are Adapting to Meet Workforce Needs

How Business 红杏视频 Are Adapting to Meet Workforce Needs

What every business student learns is that where there is challenge, there is also opportunity. Around the world, the coronavirus pandemic has forced business schools to adapt, redirect, and refocus their offerings to meet the challenges presented by the 鈥渘ew norm鈥 and to identify and cultivate the鈥