Activities / News
Virtual Reality as an Innovative Marketing Approach in Hospitality Services
This article highlights how virtual reality could be used to improve tourist and customer engagement and experience. Virtual reality presents the opportunity to be embedded in various aspects of the hospitality industry including airlines, hotel booking, hotel accommodations, and food and beverage鈥
Striking the Iron while Its Hot: Theatre Education at Tertiary Level
Malaysian theatre has changed tremendously over the past few decades. This is widely attributed to better and higher quality productions as well as more contemporary performances from audiences across the country. There is a constant call for a more uniform and formal education programme in this鈥
Preparing University Students For The Workforce Of Tomorrow
As businesses had to adapt and cope with the unprecedented challenges and impact, the pandemic also forced the nature of work to change. Overnight, everyone must learn to work remotely. Online conference calls became a norm in the blink of an eye. Whoever managed to change in time managed to stay鈥
Psychological Testing And Psychometrics 鈥 What Do You Need To Know?
The word 鈥減sychometric鈥 literally means 鈥渕ind measurement鈥 and to be strictly accurate psychometric assessments are a type of psychological test primarily concerned with abilities and aptitudes. Abilities are innate capacities that every human is born with, and probably the best known of these鈥
