Activities / News
Enhancing Malaysia鈥檚 Appeal: How Sustainability Shapes Travel Intentions of Chinese Youth Travelers
Due to the growing environmental awareness among tourists, especially youth travellers, it is necessary to provide an accurate evaluation of Malaysia鈥檚 image as a sustainable destination by its key tourist-generating markets, such as China.
Resource Recovery: Transforming Waste into Sustainable Bioplastics
Plastics have undeniably transformed modern society, providing convenience and versatility across individuals and industries. However, this convenience comes at a significant environmental cost.
Implantable Antennas: Illuminating the Path to Health Innovation
Imagine small medical devices inside your body monitoring your health. These tiny helpers can prevent, diagnose, and treat diseases without the need for frequent hospital visits. They function like health detectives, sending updates about your well-being.
Unlocking the Secrets Behind Impulse Buying in Live-Streaming
Live-streaming commerce (LSC) is revolutionising e-commerce by fostering real-time interaction between streamers and customers.
Regulating Social Media in the Global Landscape: Perspectives on Media Flows and Regulation
The regulation of social media platforms continues to be a focal point in global discussions about technology, culture, and sovereignty.
Managing Emotions and Relationships in Family Business" 鈥 Key Insights from the 4th Asia Pacific Family Business Summit 2024
On 19 November 2024, the 4th Asia Pacific Family Business Summit convened at The Gardens Hotel in Kuala Lumpur.
Value Beyond Profits: Harnessing Sustainability for Lasting Impact
Sustainability reporting is considered as a company鈥檚 鈥済reen and social report card鈥, which reflects how the company鈥檚 operations impact its overall performance through environment, social and governance practices 鈥 creating value beyond the bottom-line. The book chapter by Dr. Prema Sivanandan鈥
Sustainable Growth: Tackling Environmental Challenges in Emerging Economies
Environmental issues are becoming increasingly urgent for policymakers as they work to combat global warming and achieve the climate action goals outlined in the Sustainable Development Goals (SDGs).
Tell Me a Story: Gender-Based Responses to Luxury Hotel Marketing
Storytelling is a powerful marketing tool that helps brands create emotional connections with their audience. For luxury hotel brands, Instagram provides a visual and narrative-rich platform to showcase their unique offerings.
The Bubble Tea Phenomenon: How Servicescape Influences Consumers鈥 Responses
The consumption of bubble tea experienced a meteoric rise in popularity in Malaysia following the opening of Chatime's first store in 2010.
Digital Media and Disinformation in Malaysia: The Role of State Actors
As a multi-ethnic, multi-religious developing country with a complex political system, Malaysia鈥檚 media landscape is a unique case study of how digital technologies have impacted its democratic process.
The Journey to Connect the Unconnected: Trieste to Thuwal to Bandar 红杏视频
Reindeer tracking in remote snow using IoT and advanced wireless communication techniques for overcoming space communication delays were highlights of the extreme communication workshop at the Abdus Salam International Centre for Theoretical Physics (ICTP) in Trieste, Italy.