Hospitality and Leisure

Virtual Reality as an Innovative Marketing Approach in Hospitality Services

By Dr Maggie Leong Mei Kei
This article highlights how virtual reality could be used to improve tourist and customer engagement and experience. Virtual reality presents the opportunity to be embedded in various aspects of the hospitality industry including airlines, hotel booking, hotel accommodations, and food and beverage鈥

New Relationships between Research and Tourism

By Associate Professor Dr Alexander Trupp
In existing studies, research tourism has been examined in a narrow way without broadly considering research as the search for knowledge and discovery. This article introduces six types of Research-related Tourism (RrT) which can further serve as a useful tool for tourism destination planning and鈥

Thai-Western Mobilities and Migration: Intimacy within Cross-Border Connections

By Associate Professor Dr Alexander Trupp
Published by Routledge in the 鈥楻esearch in Ethnic and Migration Studies鈥 this book discusses mobilities and migration of Thais and Westerners, particularly in the contexts of marriage and retirement migration as well as presents fresh perspectives on the intersecting terrain of tourism and鈥

红杏视频 Plays Host to the 3rd International Tourism and Retail Service Management Conference (TRMC 2021)

By Evelyn Loh Geok Yan
The School of Hospitality and Service Management鈥檚 (SHSM) first virtual conference saw participation from more than 20 countries globally. 

The Great Reset in Hospitality Management Education: Identifying the Implications and Opportunities

Recovering economies across the world will be driving countries forward in the post-pandemic era. COVID-19 surely has brought a lot of decline in revenue for the tourism industry. Picking up from where they left off might not be the best option forward but perhaps the new normal and way of life鈥

Thi Yein Soe, Kevin: Traveling Up the Career Ladder in Hospitality

Kevin is a graduate of the BSc (Hons) in International Hospitality Management who is the epitome of a truly international graduate in the hospitality industry. The ASEAN scholar has had a fruitful path since graduation, charting his way up one of the top hotel chains globally while experiencing鈥

Impactful Exposure for Local Vendors and Small-Medium Enterprises Through Jom Loka

Jom LOKA was virtual event put together by the School of Hospitality BSc (Hons) Conventions鈥

Road to Recovery from COVID-19: The Tourism and Hospitality Experience

The tourism and hospitality industry globally were severely impacted by the COVID-19 pandemic including massive declines in international and domestic travel due to travel restrictions and border closures. This has led to a plunge in tourism receipts, disruptions in aviation and hospitality鈥

The Paradox of Teaching Practical Skills Online: Finding Ways Forward

By Associate Professor Dr Daniel Chong Ka Leong
In this day and age, online learning has become inevitable. While theoretical-based modules can be shifted online swiftly, the same, however, cannot be said for practical-based modules. This article highlights some of the success factors for teaching practical skills online.

Deciphering Food Hawkerpreneurship

By Associate Professor Dr Daniel Chong Ka Leong
The term 鈥渉awkerpreneur鈥 is operationally defined as an entrepreneur who runs a traditional street/hawker food in a modernised and innovative manner. The surge in modernised or franchised hawker food businesses in Malaysia represents an increasing demand for higher-quality hawker food and more鈥

The Impact of Tourists鈥 Perceptions of Space-launch Tourism: An Extension of the Theory of Planned Behaviour Approach

By Dr Philip Wong Pong Weng
Various Asian countries are fortifying their space investments, and smaller states within the region are showing ambitions of establishing national space programmes. The broad mission of those programmes is to establish/observe the remote-sensing, meteorology, communications, artificial鈥

Ruby Nguyen: The Teaching Entrepreneur

Ruby Hong Ngoc Nguyen is Vietnamese-born and is currently a Lecturer at the School of Hospitality at the University of Economics, Vietnam. Aside from that, she is also an English language trainer, teaching and training under her own brand of 鈥淓nglish with Ruby鈥.