Hospitality and Leisure

ChatGPT: The New AI Travel Companion

By Assoc. Professor Dr Daniel Chong Ka Leong
This article explores the transformative impact of artificial intelligence (AI), particularly ChatGPT, on the tourism and hospitality industry. While ChatGPT offers numerous benefits, such as improved customer satisfaction, reduced costs, and increased revenue through personalised recommendations鈥

Ally Teoh Li Jenn: Extraordinary Career Adventures in Events Management

In this article, an alumna from the BSc (Hons) Conventions and Events Management shared a 鈥渂ehind-the-scenes鈥 internship experience at a notable events company, Livescape. During her internship placement, not only does Ally get to practice the skills learnt in the classroom but she also developed鈥

Tourism Recovery Strategies: Challenges Faced by the Pacific Island States

By Evelyn Loh Geok Yan
In the Pacific island states, tourism growth was significantly affected due to the pandemic and climate change. The vulnerabilities of these nations have led to the need to seriously consider setting-up the appropriate coping mechanisms for the local communities to 鈥榩rosper鈥 once again. 

Importance of Promoting Community Health Among SMEs in Malaysia

By Ng Siew Cheng
The Covid-19 pandemic has resulted in the 颅decline of all of Malaysia鈥檚 economic sectors, including small and medium enterprises (SMEs). This articles discusses the importance of promoting community health among SMEs in Malaysia.

Aromatherapy at Workplace

By Dr Jonathan Lee Chao Wei
Have you ever wondered why you feel relaxed and energized the moment you stepped into a spa?

Crowd Management at Mega Events: Lessons Learned and Preventions

By Associate Professor Dr Daniel Chong Ka Leong
In October 2022, the world witnessed two deadly large-scale events from Asia. Anticipating a higher level of excitements from event attendees in the post-pandemic era, there must be efficient crowd management to prevent such incidences. This article discusses several strategies that event operators鈥

The Important Roles of Salt Substitutes in Food Products

By Dr Tan Hui Ling
Sodium chloride (NaCl) has a significant role in food products' texture, shelf-life, and flavour. The increasing consumption of food products with high amount of NaCl leads to life-threatening pathologies. Salt reduction was one of the most cost-effective strategies. Approaches that are taken鈥

How to Optimise Room Rates for Better Returns

By Rita Lo
In this article, the author identifies strategies that hoteliers can implement to attain higher returns while keeping the rates appealing to customers. These methods include forecasting daily, offering the best rate with value, strategising pricing, defining online market rates and digitalising鈥

Shaping the Future of Events With Innovative 鈥楧isruptions鈥

By Farah Atiqah Mohamad Noor
One of the most exciting updates is the emerging phenomenon of the metaverse in leisure and business events. Though the adoption of the metaverse in events is still evolving, Forbes magazine reported that the metaverse is the scaled version of multiple virtual environments and will continue to鈥

Salena Fong Ching Yung: Sharing Her Journey in Securing An Employment Offer Before Even Graduating!

It was indeed a joyful opportunity receiving an employment offer to join the 红杏视频 Management Associate Programme in March 2022, even before I graduated!聽聽

The Culture of Health - The Next Big Thing in Engaging Employees

By Vijaya Malar Arumugam
The article suggests that the culture of health and the strategies on employee well-being may be practised to ensure a productive and engaged workforce. It includes the suggestion that companies pay attention to their employees鈥 financial well-being as a precursor for greater employee performance鈥

Ghadah Azan: The 红杏视频 Journey as a Culinary Student

The culinary degree has exposed Ghadah Azan to different kitchen skills and aspects of food production. She developed new interests in baking and even ventured into a small entrepreneurial opportunity.聽