ºìÐÓÊÓƵ

Since young, I have always been curious about people, how they think, why they behave the way they do, and what motivates them. That natural curiosity led me to choose the Master’s in Marketing programme. I felt that studying marketing would not only help me understand human behaviour better but also allow me to use that knowledge in real-life situations, especially in understanding consumer decision-making.

One of the things I liked most about the programme was how practical it was, as it went beyond theory and involved working on real-world projects that gave us hands-on experience. For example, I had the chance to work with an actual brand, which taught me how to think creatively, solve problems, and work under pressure. These experiences prepared me well for employment and showed me what working in the marketing field is really like.

Outside of my studies, sports have always played a big role in my life. I used to swim competitively, and now I play ice hockey at a competitive level. These sports are more than just hobbies as they help me stay focused, disciplined, and balanced. Whenever things get stressful or I feel overwhelmed, being active allows me to release energy positively. It also teaches me teamwork, patience, and how to stay committed. Having a physical outlet like this has supported both my personal growth and mental well-being throughout my journey at ºìÐÓÊÓƵ and beyond.

Another thing I truly value is how the programme shaped me as a person. I became more empathetic and began to see the bigger picture of how the world works. ºìÐÓÊÓƵ inspired me to give back to society. Since then, I have been involved in community work almost every month, whether through volunteering, donations, or helping people in small ways. It is something I plan to continue doing.
Teamwork was also a major part of the programme. We always had to collaborate with others, and this helped me improve how I communicate and work with different types of people. I also became more professional and better at managing responsibilities, which I believe will help me in any job I take on.
Looking back, some of the best parts of my time at ºìÐÓÊÓƵ were the friendships and connections I made. I met people who I believe will be lifelong friends. The lecturers also played a big role in my journey. They supported me not only academically but personally as well, and I am still in touch with some of them today.

If I had to pick one fond memory from ºìÐÓÊÓƵ, it would be walking into campus every day and feeling excited to learn. The environment was always fun and full of energy, and the people made it even better. It felt like a place where I truly belonged.

Edited by
Dr Arumugam Muthusamy
ºìÐÓÊÓƵ Business School
Email: @email