Staff Profiles Department of Hospitality and Events (1) Facet Department Tax - Hospitality Senior Lecturer (1) Programme Leader (1) Facet Staff Title - Hospitality Halal Food Tourism (3) Human Resource Management (3) Business Events (2) Destination branding (2) Foodservice Technology (2) Gastronomy Tourism (2) Hospitality Education (2) Sustainability (2) Sustainable Tourism (2) Academic contribution (1) Action Research (1) Agritourism (1) AI and its impact on hospitality and tourism industry (1) Airbnb and the sharing economy (1) Anthropology of food - symbolism and ritual (1) Asian Cuisine Development (1) Bake products development (1) Brining, Curing, and Smoking (1) Business event tourism (1) Business planning (1) Chocolate art and sugar work (1) Coffee Arts and Science (1) Community-based Tourism (1) Community Engagement (1) Crisis management in hospitality (1) Cultural tourism (1) Culture of health in SMEs (1) Customer Satisfaction (1) Destination competitiveness (1) Destination marketing (1) Developing of Menu Design (1) Digital identity, culture and communication (1) Digitalisation Strategies in Hospitality Operations (1) Digital transformation (1) Digital Transformation in Hospitality (1) Diversity (1) e-Commerce applications in tourism (1) Eco-tourism (1) Ecotourism (1) Education (1) Edutainment (1) Employee engagement and development (1) Entrepreneurship (1) Entrepreneurship and Small Business Ecosystems (1) ESG (1) Event Planning and Operation (1) Events design, planning, and execution (1) Events design, planning and operations in events education management (1) Experiential learning (1) Festivals and Events Tourism (1) Food & Beverage Industry Trends (1) Food, culture, and society within the realm of food sociology (1) Food allergies and safety (1) Food and Glycemic Control (1) Food and identity (1) Food and Mood (Nutritional Psychiatry) (1) Food and Nutrition (1) Food anthropology and history (1) Food Culture (1) Food Entrepreneurship (1) Food nutrition (1) Food studies including food consumption and purchasing pattern (1) Food symbolism and culture (1) Food System (1) Food technology (1) Food tourism (1) Food waste management (1) Frozen products development (1) Gastronomy (1) Gender perspectives and equity in tourism work and mobilities (1) Gender Studies in Tourism (1) Generation Z customers and travellers in tourism (1) Global expansion (1) Green and Sustainability (1) Green marketing (1) Guest experience enhancement (1) Halal Food Quality (1) Haute gastronomy (1) Healthy Aging (1) Heritage management (1) Hospitality marketing (1) Hospitality servicescapes (1) Hotel Revenue Management and Data Analytics for Revenue Optimisation (1) Integrated marketing communications and social media studies (1) Interactive value formation (1) Korean Food Development (1) Labour and Innovation in Emerging Markets (1) Luxury Tourism (1) Malaysia Food Heritage (1) Malaysian food and culture (1) Malaysian heritage cuisine (1) Media-induced Tourism (1) Memorable tourism experiences (1) Muslim-Friendly Tourism (1) Organisational behaviour (1) Partnership (1) Persuasive digital communication and engagement (1) Place Branding (1) Political and ethical consumer behaviour in tourism (1) Pro-environmental behaviour in the context of hospitality and tourism (1) Psychology of Sustainable Behaviour – Tourism and Hospitality Industry (1) Qualitative Research (1) Recipe Development (1) Regenerative and Sustainable Tourism in Heritage & Cultural Conservations (1) Religious tourism (1) Responsible packaging (1) Responsible tourism (1) Restaurant entrepreneurship (1) Restaurant revenue management (1) Room Rate Analysis and Strategy (1) Rural tourism (1) Safety in learning environment and workplace (1) Scholarship of Teaching and Learning (1) School-to-work Transition (1) Service quality and recovery (1) Skills Gap & Workforce Readiness in the Hospitality Industry (1) Small & Micro Business Management (1) Social history of food - Malaysian ethnic food (1) Social Role of Bars (1) Sociocultural impacts of tourism and events (1) Solo traveller (1) Sports Nutrition (1) Strategic Management – Corporate Strategies and Services Branding (1) Sugar Art development (1) Sustainable Development (1) Sustainable Entrepreneurship and Responsible Innovation (1) Sustainable Food Service Management (1) Sustainable Food Supply Chain Management (1) Sustainable Hospitality and Tourism Management (1) Sustainable tourism and events (1) Sustainable tourism development and governance (1) Sustainable Tourism – Heritage, Conservation and Urban Planning (1) Talent development (1) Talent management (1) Technology adoption (1) Technology Integration in F&B / Hospitality operations (1) The Art of Charcuterie (1) Tourism development and management (1) Tourism impacts (1) Tourism Management (1) Tourism marketing (1) Tourism resilience in the face of crises and disruptions (1) Tourist Behavior (1) Travel and tours operations and management (1) Travel management (1) Travel market and behaviour (1) Value of Travel (1) Wine studies (1) Women Empowerment in Tourism (1) Work-Integrated Learning (1) Worldmaking of tourism (1) (-) Information Technology (1) Facet Research Interests - Hospitality Dr Siti ‘Atikah Rusli Senior LecturerProgramme Leader of BSc (Honours) in International Hospitality Management School of Hospitality and Tourism Management [email protected] View Profile
