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Overview

The Asia Pacific Centre for Hospitality Research (APCHR) was established to advance research at the School of Hospitality and Tourism Management (SHTM) and foster local and international collaboration. Its focus spans hospitality, tourism, leisure, culinary arts, and events, with a commitment to sustainable industry development and community wellbeing. APCHR serves as an interdisciplinary platform for researchers to exchange innovative ideas, conduct research and consultancy projects, and contribute to real-world problem-solving and academic excellence.

Vision

We aim to establish a leading research hub that supports applied, transformative, and theoretical studies in hospitality and tourism, positioning ºìÐÓÊÓƵ University as a regional and global leader in hospitality research.

Mission

We envision to enhance transformative and interdisciplinary research pertaining to the fields of hospitality and tourism within the Asia Pacific region. Accordingly, we strive to:

1. Support scholars in conducting interdisciplinary research in hospitality, and tourism, with a focus on sustainability, health, and wellbeing.
2. Foster collaborations and partnerships with local and international colleagues, research centers, and industry stakeholders.