Asia Pacific Centre for Hospitality Research

Overview

The Asia Pacific Centre for Hospitality Research (APCHR) was established to advance research at the School of Hospitality and Tourism Management (SHTM) and foster local and international collaboration. Its focus spans hospitality, tourism, leisure, culinary arts, and events, with a commitment to sustainable industry development and community wellbeing. APCHR serves as an interdisciplinary platform for researchers to exchange innovative ideas, conduct research and consultancy projects, and contribute to real-world problem-solving and academic excellence.

  • Dance
  • Island
  • Food
  • LU
    Lancaster University, UK
  • Cambridge
  • Food

Vision

We aim to establish a leading research hub that supports applied, transformative, and theoretical studies in hospitality and tourism, positioning ºìÐÓÊÓƵ University as a regional and global leader in hospitality research.

Mission

We envision to enhance transformative and interdisciplinary research pertaining to the fields of hospitality and tourism within the Asia Pacific region. Accordingly, we strive to:

  1. Support scholars in conducting interdisciplinary research in hospitality, and tourism, with a focus on sustainability, health, and wellbeing.
  2. Foster collaborations and partnerships with local and international colleagues, research centers, and industry stakeholders.

 

Research Areas

Research Areas 1

Hospitality and Service Management

  • Branding
  • Consumer behaviour
  • Food and beverage management
  • Human resources
  • Islamic hospitality
  • Service marketing
  • Service quality and recovery
  • Green marketing
  • Social media marketing
Research Areas 2

Food, Health and Wellbeing

  • Food choice and behaviour
  • Gastronomic tourism
  • Food cultural studies
  • Halal food production and consumption
  • Nutritional wellbeing
  • Traditional and indigenous food
Research Areas 3

Sustainability in Tourism and the Service Industries

  • Cultural and heritage tourism
  • Localising the SDGs
  • Impacts of tourism
  • Responsible travel
  • Sustainable service industries including retailing and the built environment
Research Areas 4

Events and Destination Management

  • Destination competitiveness
  • Experience economy
  • Sustainable events
  • Virtual events
Research Areas 5

Mobilities

  • Intersections of tourism and migration (eg long-stay tourism, retirement migration, tourism migrant workers)
  • Tourism and citizenship (rights and responsibility, race, ethnicity, and religion)