Staff Profiles Department of Accounting, Finance and Economics (1) Department of Management (1) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Senior Lecturer (2) Lecturer (1) Programme Leader (2) Facet Position ºìÐÓÊÓÆµ Business School Consumer behaviour (10) Entrepreneurship (10) Sustainability (9) Financial Economics (5) Corporate Finance (4) Islamic Finance (4) Auditing (3) Business Analytics (3) Corporate Governance (3) Fintech (3) Influencer Marketing (3) Leadership (3) SMEs (3) Social Media Marketing (3) Sustainability Reporting (3) Sustainable consumption behaviour (3) Sustainable Development (3) Business Ethics (2) Consumer Behavior (2) Corporate Social Responsibility (2) ESG (2) Experimental Research (2) Family Business (2) Financial Econometrics (2) Financial Markets (2) Human Rights (2) Innovation (2) Management (2) Marketing (2) Monetary Economics (2) Online Marketing (2) Organizational Behaviour (2) Small and Medium Enterprises (SMEs) (2) Strategic Management (2) Supply Chain Sustainability (2) Sustainability Management (2) Sustainable Finance (2) Sustainable Marketing (2) Text Mining (2) Academic Success (1) Accounting (1) Accounting Education (1) Accounting ethics, fraud and sustainability of firms. (1) Accounting information systems and its impact on accounting education and practice. (1) Accounting Theory (1) Advanced Econometrics (1) Advertising effectiveness  (1) AI & Strategic Management (1) AI & Sustainability (1) AI Management (1) Analysis of labour productivity (1) Applied Econometrics (1) Applied Finance (1) Artificial Intelligence (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Asia Financial Economics (1) Augmented reality (1) Banking (1) Banking and Monetary (1) Banking Stability (1) Behavioral Science (1) Behavioural Finance (1) Behavioural Modelling (1) Bibliometric Analysis (1) Big data (1) Branding (1) Business Analytics in Banking and Education (1) Business case studies (1) Business Strategy (1) Capital Market Behaviour (1) Capital Markets and Industry Studies (1) Capital Markets Structure Analysis (1) Circular Economy (1) Climate Related Financial Disclosures. (1) Cognitive Dissonance (1) Communication (1) Company law (1) Consumer-brand relationships (1) Consumer emotions (1) Corporate Criminal Liability (1) Corporate Disclosures (1) Corporate Diversification Analysis (1) Corporate Finance Analysis. (1) Corporate Governance and Corporate Social Responsibility (1) Corporate Shared Prosperity (1) Corporate Spirituality (1) Corporate Sustainability (1) Covid-19 (1) Cultural Development in Borneo (1) Cultural Orientation (1) Current issues in FinTech (1) Customer behaviour (1) Customer engagement (1) Customer relationship management (1) Customer Valuing experiences (1) Data Analytics (1) Database Architecture (1) Data science (1) Design Thinking (1) Destination image (1) Destination marketing (1) Development Economics (1) Digital Businesses (1) Digital Economy (1) Digital Marketing (1) Digital transformation (1) Digital transformation impact on society, organizations and individual behavior (1) Discussions on accounting standards from a developing/emerging economies viewpoint. (1) E-Commerce (1) E-Commerce / E-Business (1) E-Learning Technology (1) Earnings Management and Value Relevance (1) Economics (1) Economics Geography (1) Economics History (1) Economics of Biodiversity (1) Economics of Inequality (1) Economics of Religiosity (1) Edtech (1) Education for Sustainable Development (1) Emotional Intelligence (1) Emotion in consumer behaviour (1) Emotions (1) Employee well-being in emotionally demanding jobs (1) Employment decisions: turnover, retention, withdrawal (1) Employment Law (1) Energy economics (1) Energy Finance (1) Entrepreneurial Competencies (1) Entrepreneurship and Innovation (1) Environmental Economics (1) Environmental Psychology (1) Environmental Rule and Law (1) Equity, Money Cryptocurrency Markets (1) Ethics (1) Ethics and Fraud in the Accounting Arena (1) Ethnic Entrepreneurship (1) Fashion Marketing (1) Financial Accounting (1) Financial Analysis (1) Financial and Business Education (1) Financial Education (1) Financial Intermediation (1) Financial Literacy (1) Financial Planning (1) Firm Performance (1) Food Marketing (1) Forced Labor (1) Freight Logistics (1) Generative Artificial Intelligence (1) Global Business Modelling (1) Green Finance (1) Green marketing (1) Green Transportation (1) Group Concept Mapping Methodology (1) Halal Supply Chain (1) Health and Well-being (1) Healthcare Informatics (1) Health Economics (1) Health Management (1) High Performance Work Systems (1) Hospitality (1) Housing Economics (1) HRM System Strength (1) Human behaviour (1) Human Capital (1) Human resource analytics (1) Human Resource Management (1) Human Resource Management practices and employee and organization performance (1) Human Resources Management - Selection and Recruitment (1) Human Resource Strategy (1) Human Trafficking (1) ICT and Education in Vulnerable Communities (1) Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1) Industrial Organisational Psychology (1) Industry Economics (1) Information Science and Management (1) Institution (1) Insurance (1) Intellectual Capital Management (1) International Business (1) International Financial Reporting Standards (IFRS) (1) Internationalisation (1) International production sharing (1) International Trade (1) International Trade Law (1) Internet of things (IoT) (1) Islamic Accounting (1) Knowledge Management & Law (1) Labour Economics (1) Labour Migration and Cross-Border Mobilities within ASEAN (1) Leadership and Management (1) Leadership Studies (1) Lean Six Sigma (1) Leveraging Technology in Transportation & Logistics (1) Line Managers (1) Machine Learning (1) Macroeconomics (1) Management (1) Management Information System (1) Management Studies (1) Manufacturing industry (1) Market Risk (1) Medical tourism (1) Meta-analysis and literature review methods (1) Model averaging (1) Motivation (1) Multidisciplinary Research (1) Narrative Transportation and Persuasion (1) Occupational Safety (1) Operations Management (1) Organisational Behaviours (1) Organizational Exploitation (1) Organizational Paradoxes (1) Organizational Sustainability (1) Panel data analysis (1) Personal Development (1) Policy studies (1) Portfolio Managemen (1) Positive Psychology and Well-being (1) Pre and Post Decisional Behaviour (1) Pro-environmental behavior (1) Professional identity: novice health care workers (1) Public Policy (1) Qualitative Research (1) Qualitative Research Methodology (1) Quantitative Research (1) Refugee Rights (1) Relationality and process view (1) Resource Orchestration (1) Responsible Innovation (1) Responsible Management Education (1) Retail Sector (1) Revenue Management (1) Revisit intention (1) Risk Forecasting (1) Risk Management Analysis (1) Salesperson and Customer Interaction (1) Scientometrics (1) SDG on climate action, Decent work and Economic Growth, and industry, innovation, and infrastructure (1) Self-Motivation (1) Services marketing (1) Services Marketing & Recovery (1) Sharing Economy (1) Small Business (1) Small Business Technology Usage (1) Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1) Social and Sustainable Development (1) Social Capital (1) Social Entrepreneurship (1) Social Marketing (1) Social media (1) Sovereign Credit Rating & Sovereign Debt Taking Behaviour (1) Spiritual Intelligence (1) Stakeholder engagement (1) Stakeholder Perceptions (1) Stateless Persons and Refugees (1) Strategic Human Resource Management (1) Strategic Human Resources Management/li> (1) Strategic Marketing (1) Strategic Supply Chain Management (1) Strategy (1) Subjective Well-Being (1) Supply Chain Risk Management (1) Supply Chain Risks Management (1) Sustainability and Sustainability Reporting (1) Sustainability Investing (1) Sustainability Reporting - Quality Assurance (1) Sustainable Development Goals (1) Sustainable e-service (1) Sustainable Growth (1) Sustainable Livelihood (1) Sustainable Management (1) Sustainable Tourism/Marketing (1) Sustainable tourism development (1) Takaful (1) Teaching and Learning in Accounting Education (1) Teaching and Learning in Higher Education (1) Teaching of Sustainability (1) Technological marketing (1) Technology (1) Technology / technological innovation (1) Technology Acceptance (1) Technology Adoption and Usage in Supply Chain (1) Technology innovation adoption (1) Tech Startups (1) Time series econometrics (1) Time Series Modelling (1) Total Quality Management (1) Tourism and travel (1) Tourism development and management (1) Tourism marketing (1) Training Development (1) Transformative consumer behaviour (1) Valuation (1) Waqf (1) Web 2.0 Adoption (1) Wellness Tourism (1) (-) Tourism (3) Facet Research Interests - ºìÐÓÊÓÆµ Business School Dr Peter Pang Looi Fai Senior LecturerProgramme Leader - Accreditation & Compliance ºìÐÓÊÓÆµ Business School [email protected] View Profile Dr Punitha Sinnappan Senior LecturerProgramme Leader - BSc (Hons) Business Studies ºìÐÓÊÓÆµ Business School [email protected] View Profile Rafferty Hoo Wei Hoong LecturerCoordinator (Events) ºìÐÓÊÓÆµ Business School [email protected] View Profile