Dr Zheng Zhangwei

Dr Zheng Zhangwei

  • Senior Lecturer
Department of Marketing Strategy & Innovation
  • ºìÐÓÊÓƵ Business School
SDGs Focus

Biography

Dr. Zhangwei Zheng is a Senior Lecturer in Marketing at ºìÐÓÊÓƵ Business School, ºìÐÓÊÓƵ University. His research examines how consumers make decisions under uncertainty in complex and high-stakes service markets, with a particular focus on aging, insurance, AI-mediated services, and ESG/sustainability. As an early-career scholar, he has developed a focused and rapidly growing research profile, with more than 20 peer-reviewed publications in internationally recognized journals across consumer research, social science, public health, and risk/insurance studies. His work is distinctive in connecting consumer behavior with risk, service, and societal perspectives, offering insights into how consumers form trust, perceive risk, and respond to incomplete information when decisions carry long-term personal or social consequences. 

Before entering academia, Dr. Zheng spent five years in the insurance industry at a Fortune Global 500 company, working across digital marketing, underwriting, product training, and customer engagement. He also holds professional qualifications including ACII, PMP, and PRINCE2 Practitioner. This combination of research productivity, international academic training, and industry-based expertise shapes his practice-informed research identity and supports his broader agenda on consumer decision-making in uncertain, technology-enabled, and socially important service environments.

Academic & Professional Qualifications

  • Ph.D. in Management, Universiti Kebangsaan Malaysia, Malaysia (2026)
  • M.Sc. in International Strategic Marketing, University of Glasgow, United Kingdom (2016)
  • B.Econ in International Economics and Trade, Shandong University, China (2015)
  • B.A. in Chinese Language and Literature, Shandong University, China (2015)

Research Interests

  • Consumer Behavior under Uncertainty
  • Behavioral Decision-Making
  • Digital Marketing
  • Sustainable Marketing
  • Services marketing
  • Consumer Well-Being

Teaching Areas

  • Marketing

Courses Taught

  • Digital Marketing

Notable Publications

1. Zheng, Z.*, Tan, Q. L., & Hafizuddin-Syah, B. A. M. (2026). From Macro Aging Narratives to Personal Action Scripts: A Process Model from Bilibili Comment Discourse. Social Science & Medicine, 402, 119312. https://doi.org/10.1016/j.socscimed.2026.119312

2. Zheng, Z.*, Hafizuddin-Syah, B. A. M., & Tan, Q. L. (2026). How perceived future risk shapes consumer decision responses: a systematic review and research agenda. Humanities and Social Sciences Communications. In press. https://doi.org/10.1057/s41599-026-08034-w

3. Zheng, Z.*, BAM, H. S., & Tan, Q. L. (2026). Prompt-Imposed Structure: A Methodological Evaluation of LLM-Generated Survey Data for Theory-Based Modeling. International Journal of Social Research Methodology, 1-18. https://doi.org/10.1080/13645579.2026.2625160

4. Tan, Q. L., Hashim, S., Abdullah, N. L., Zaki, H. O., & Zheng, Z.* (2026). Enduring versus Episodic ESG Signals: How Corporate Reputation and ESG Signal Quality Shape Perceived ESG and Purchase Intention. Corporate Social Responsibility and Environmental Management. In press. http://doi.org/10.1002/csr.70745

5. Zheng, Z.*, Hafizuddin-Syah, B. A. M., Zaki, H. O., & Tan, Q. L. (2025). From Aging Risks to Insurance Purchase Intentions: A Cross-Cultural Integration of Social Influence and Planned Behavior Theories. Journal of Consumer Behavior. 25(1), 303-324. https://doi.org/10.1002/cb.70070

6. Zheng, Z.*, Tan, Q. L., Zheng, X., & Yang, Y. (2025). The Dark Side of AI in Insurance: A Systematic Review of Mechanisms Linking AI Design Features to Consumer Harm. Journal of Consumer Affairs, 59(4), e70034. https://doi.org/10.1111/joca.70034

7. Zheng, Z.*, Bangaan Abdullah, M. H. S., Zaki, H. O., & Tan, Q. L. (2025). Advancing Marketing Science through Vroom's Expectancy Theory: A Review and Research Agenda. International Journal of Consumer Studies, 49(5), e70104. https://doi.org/10.1111/ijcs.70104

8. Tan, Q. L., Hashim, S., Abdullah, N. L., Zaki, H. O., & Zheng, Z.* (2025). Mapping the knowledge-consumer behavior nexus: A bibliometric analysis and systematic review. Humanities and Social Sciences Communications, 12, 1243. https://doi.org/10.1057/s41599-025-05613-1

9. Tan, Q. L.*, Hashim, S., Abdullah, N. L., Zaki, H. O., & Zheng, Z. (2025). Environmental Social Governance (ESG) and consumer behavior: A systematic review and research agenda. International Journal of Consumer Studies, 49(5), e70105. https://doi.org/10.1111/ijcs.70105

10. Zheng, Z.*, BA M, H. S., Omar Zaki, H., & Tan, Q. L. (2024). Impact of aging on consumer behavior: A review and research agenda. International Journal of Consumer Studies, 48(6), e70000. https://doi.org/10.1111/ijcs.70000

Achievements & Accolades

Research Project Member (2022-2025), funded by Malaysia Deposit Insurance Corporation (PIDM) and National University of Malaysia (UKM)
Research Project Member (2024-2026), funded by National University of Malaysia (UKM)–Young Researchers Incentive Grant (GGPM)

Professional Associations

Member, American Council on Consumer Interests (ACCI), USA
Member, American Risk and Insurance Association (ARIA), USA
Member, Chartered Insurance Institute (CII), UK