Dr Kim Sodam
- Lecturer
- ºìÐÓÊÓƵ Business School
Biography
Dr. Sodam Kim is a Lecturer in the Department of Business Analytics at ºìÐÓÊÓƵ Business School, ºìÐÓÊÓƵ University. Her research focuses on business analytics, digital transformation, information systems, and data-driven decision-making. She has published in SSCI-, SCIE-, and Scopus-indexed journals and actively collaborates with international researchers on projects related to digital innovation and organisational performance.
Her teaching interests include business analytics, data analytics, information systems, digital business, enterprise systems, and technology-enabled business solutions. She is committed to creating an engaging learning environment that connects academic knowledge with real-world business practice.
Academic & Professional Qualifications
- PhD in Information Systems, Yonsei University, South Korea (2020)
- Master’s Degree in Management Information Systems, Ajou University, South Korea (2016)
- Bachelor’s Degree in Business Administration, Hansung University, South Korea (2013)
Research Interests
- Digital Marketing Analytics
- Consumer Behavior
- E-Commerce
- User-Generated Content
- Online Branding
- Digital Consumer Engagement
- Online Business Performance
Teaching Areas
- Business Analytics
- Digital Marketing
- Marketing Analytics
- Consumer Behaviour
- E-Commerce
- Business Research Methods
Courses Taught
- AI and Business
- Economic Informatics
- Quantitative Data Analytics for Research
- Corporate Information Systems
Notable Publications
Jeehyung Jo, and Sodam Kim (2026). Unraveling Success in Equity Crowdfunding: Exploring Herding Effects Induced by the Influence of Professional Investors, Sage Open. [SDG 8 – Decent Work and Economic Growth]
Sung Min Park, Sodam Kim, and Hee-Woong Kim (2025). Early Identification of Emerging Technologies Using the Number of New Companies. KSII Transactions on Internet & Information Systems, 19(9). [SDG 9 – Industry, Innovation and Infrastructure]
Jinseok Kim, Sodam Kim, and Hee-Woong Kim (2025). Unlocking the Potential of Security Token Offerings: Addressing Key Challenges and Fostering Market Development. Journal of Global Information Management (JGIM), 33(1), 1-27. [SDG 8 – Decent Work and Economic Growth; SDG 9 – Industry, Innovation and Infrastructure]
Sodam Kim, Jumin Lee, Sang-Hyeak Yoon, and Hee-Woong Kim (2023). How Can We Achieve Better e-Learning Success in New Normal. Internet Research, 33(1), 410-441. [SDG 4 – Quality Education; SDG 9 – Industry, Innovation and Infrastructure]
Sodam Kim, Sumeet Gupta, So-Hyun Lee, and Hee-Woong Kim (2021). Examining Malicious Online Comments from the Bystander Effect Perspective. Asia Pacific Journal of Information Systems, 31(1), 1-16. [SDG 9 – Industry, Innovation and Infrastructure]
Sodam Kim, Kyung Young Lee, Chulmo Koo, and Sung-Byung Yang (2018). Examining the Influencing Factors of Intention to Share Accommodations in Online Hospitality Exchange Networks. Journal of Travel & Tourism Marketing, 35(1), 16-31. [SDG 8 – Decent Work and Economic Growth; SDG 17 – Partnerships for the Goals]