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Shun Mya Thwe, PhD, is a Lecturer at ºìÐÓÊÓƵ Business School, ºìÐÓÊÓƵ University, Malaysia. She is a PhD graduate of ºìÐÓÊÓƵ University and holds a Bachelor’s degree and Master’s degree in Marketing from ºìÐÓÊÓƵ University, with an academic background in marketing and consumer behaviour.

Her research interests include marketing, sustainable consumption, consumer behaviour, behavioural theory, and emerging issues in sustainability. Her doctoral research examined consumers’ purchase intention towards electric vehicles using an exploratory sequential mixed-methods approach. Her research has been published in an ABDC-listed A-ranked journal.

Shun also has practical experience as a Freelance Marketing Consultant and through entrepreneurial activities, which complement her academic work and provide practical perspectives relevant to marketing education. Her teaching interests include marketing, consumer behaviour, sustainable consumption, and related areas.