Sandy Liew Mei Xuan
- Lecturer
- ºìÐÓÊÓƵ Business School
Biography
Sandy Liew Mei Xuan is a lecturer at ºìÐÓÊÓƵ Business School with a unique blend of industry expertise and academic dedication. Prior to her academic journey, she led B2B project management for a Germany Company to attend Gulfood, one of the world’s largest F&B trade fairs, representing a German-based export group. Her role centered on fostering Asia-Germany businesses’ import-export landscape. This experience sparked her curiosity in how entrepreneurship, leadership, and strategy intersect in fast-changing global environments. Today, she channels that experience into her research and teaching. She is currently completing her doctoral research and is actively involved in the global academic community. She is especially passionate about how traditional businesses adapt to emerging technologies and how intergenerational dynamics influence strategic renewal. Actively engaged in the global academic community, she serves as a reviewer for the Academy of Management (AOM) Conference 2025 and sits on the International Family Enterprise Research Academy (IFERA) Reviewing Committee for 2024 and 2025. She is also a member of the Asian Academy of Management (AAOM). In addition, she has successfully secured a few research grants.
Academic & Professional Qualifications
- Doctor of Philosophy Family Economics and Management (On-going)
- Master of Arts (MA) Hons International Business Management with Enterprise (2021)
Research Interests
- Entrepreneurship
- Leadership and Management
- Digital transformation
- Resource Orchestration
- SMEs
- Family Business
Teaching Areas
- Entrepreneurship
- Family Business
- Management
- Research Project
Notable Publications
- Liew, M. X., & Loo, Y. M. (2024). The family-level of generational involvement: impact on the nexus between entrepreneurial orientation and business performance among small family businesses. Journal of Family Business Management, 14(3), 475-494.
- Liew, M. X., & Loo, Y. M. (2025). Harnessing the power of generations through participative strategy: a study on Malaysia Small Family Firms. Journal of Small Business & Entrepreneurship, 37(2), 223-245.
- Liew, M. X., Jamaluddin, A., Zainalaludin, Z., & Yusoff, I. S. M. (2025). Entrepreneurial Orientation and Firm Performance of Malaysian SMEs: A Systematic Review and the Uncharted Parts. Journal of Entrepreneurship and Innovation in Emerging Economies, 23939575241261515.
- Xuan, L. M., Jamaluddin, A., Zainalaludin, Z., & Yusoff, I. S. M. (2024). Advancing Women Entrepreneurs: A Framework for Small Family Businesses Success within the Sustainable Economy. Journal of Accounting, Business and Management (JABM), 32(1), 137-156.
- Xuan, L. M., Jamaluddin, A., Zainalaludin, Z., Yusoff, M., & Syah, I. (2024). Navigating tradition and innovation for sustainable evolution: Introducing participative-entrepreneurial leadership (PEL) for family businesses. Global Business & Management Research, 16.
- Tehseen, S., Liew, S. M. X., & Islam, A. (2025). Promoting sustainable development goals: Strategies for local and global engagement. In P. Singh, S. Daga, K. Yadav, & P. M. Nguyen (Eds.), Promoting sustainable development goals: Strategies for local and global engagement. Springer.
- Liew, S. M. X., Xavier, J. A., & Tehseen, S. (2025). Navigating institutional barriers and harnessing opportunities for SDG implementation and integration in emerging economies: A path toward sustainable transformation. In P. Singh, S. Daga, K. Yadav, & P. M. Nguyen (Eds.), Promoting sustainable development goals: Strategies for local and global engagement. Springer.
Achievements & Accolades
Early Career Research Grant Scheme – Team Member
Research Accelerator Grant Scheme – Team Member
Professional Associations
Reviewer – Academy of Management 2025
Reviewing Committee – International Family Enterprise Research Academy 2024 & 2025
Member – Asian Academy of Management
Member - Lembaga Penduduk dan Pembangunan Keluarga Negara Malaysia (LPPKN)