Dr Ranjana Tiwari

Dr Ranjana Tiwari

  • Senior Lecturer
Department of Marketing Strategy & Innovation
  • ºìÐÓÊÓƵ Business School
SDGs Focus

Biography

Dr Ranjana Tiwari is a Senior Lecturer at the ºìÐÓÊÓƵ Business School, ºìÐÓÊÓƵ University, Malaysia, specializing in well-being in tourism, positive psychology, destination image, travel motivation, and case-based pedagogy. She holds a PhD in Tourism Management and is a Harvard Certified Higher Education Instructor. Her research and writing focus on integrating wellness, sustainability, and human behavior within tourism. She recently developed and published the Responsible Tourist Behavior Scale, a contribution that deepens the understanding of ethical and sustainable practices among travelers. She is also the editor of the forthcoming volume Wellness, Well-being and Tourism (Channel View Publications), which brings together global perspectives on the intersections of health and travel. In addition, she has co-edited a book of teaching cases in tourism and hospitality management, designed to bridge theory and practice in higher education classrooms worldwide. 

Academic & Professional Qualifications

  • Higher Education Teaching Certificate, Harvard's Derek Bok Center for Teaching & Learning( 2024 )
  • Doctor of Philosophy (PhD), Mohanlal Sukhadia University, India (2016)
  • Master of Tourism Management, Mohanlal Sukhadia University, India (2011)
  • Bachelor of Science, Mohanlal Sukhadia University, India (2009)

Research Interests

  • Positive Psychology and Well-being
  • Wellness Tourism
  • Consumer behaviour
  • Destination marketing

Teaching Areas

  • Business-to-Business Marketing
  • Service Marketing
  • Research Methodology

Courses Taught

  • Business-to-Business Marketing
  • Service Marketing

Notable Publications

Research Publications 

  1. Mangoch, S., Tiwari, R. & Jain, D. (2025). Women in Mountaineering-Based Adventure Tourism: Exploring Travel Constraints, Motivation, and Destination Choices. Asia Pacific Journal of Tourism Research.   

  2. Tiwari, R., Prentice, C., Khoo, C., (2025). Development and validation of a Multidimensional Responsible Tourist Behaviour Scale. International Journal of Tourism Research.   

  3. Tiwari, R. (2024). Inspiration or Influence? Assessing Gen Z's Response to Wellness Influencers Through Customer Inspiration Theory. International Journal of Spa and Wellness.   

  4. Tiwari, R. & Hashmi, H. (2022). Integrating concepts of destination image, travel motivations, expectation, and future behavior to create a model of wellness travel intentions. International Journal of Spa and Wellness, 5:2, 185-206, DOI:  

 

Book Chapters 

  1. Tiwari, R. (2024). Breaking Barriers, Building Futures: The Transformative Power of Tourism in Empowering Women in Munsiyari, India. T. Abdullah & R. Polus (Eds). Tourism Case Studies Asia-Pacific Region. CABI. 978-1-80062-866-3
  2. Tiwari, R. & Meijboom, S. (2024). I Like Local - A Sustainable Initiative to Improve the Livelihoods of Asian Communities. R. Tiwari, M, Scerri & C, Lee (Eds), Teaching Case Studies for Tourism & Hospitality in Asia and The Pacific, Springer. 978-981-97-604.
  3. Tiwari, R. & Keerti, A. (2024). Changing Lives, One Cup at a Time: Lessons from Nukkad Cafe's Inclusive Employment Initiative for Marginalized Communities. R. Tiwari, M, Scerri & C, Lee (Eds), Teaching Case Studies for Tourism & Hospitality in Asia and The Pacific, Springer. 978-981-97-604.
  4. Tiwari, R. (2024). Moving Towards Online Education – Are Hospitality Hiring Managers Taking Online Degrees Seriously. A. Sharma (Ed), International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality. Springer.
  5. Tiwari, R. (2023). The Tourism Pursuit – Can Tourism Destinations be Gamified?. In S. K. Dixit & S. Piramanaygam (Eds), Teaching Cases in Tourism, Hospitality, And Events. CABI.  

 

Books  

  1. Tiwari, R., Scerri, M., & Lee, C. (2024). Teaching Case Studies for Tourism & Hospitality in Asia and The Pacific, Springer (Scopus-Indexed). ISBN 978-981-97-6046-6.  

  2. Tiwari, R., Khoo, C., & Lee, T. (2025). Wellness, Wellbeing and Tourism: Theories, Models and Emerging Paradigms, Aspects of Tourism (Book Series), Channel View. 

Achievements & Accolades

  1. Small Project Research Grant of 43,000 HK$ from Hong Kong Metropolitan University, 2024, for the research project ‘A Cross-Cultural Study of Push and Pull Factors in Wellness Travel Motivations – Evidence from India, Thailand, and Indonesia.’
  2. Winner, the European Foundation for Management Development (EFMD) Case Writing Competition, 2016.
  3. University Grant Commission, National Eligibility Test and Junior Research Fellowship Award (India) in Tourism Management & Administration, 2011 

Professional Associations

  • Guest Editor (Special Issue) - Tourism Recreation Research – ‘Health-oriented Tourism – Trends, Opportunities and Challenges
  • Guest Editor (Special Issue) - International Journal of Spa and Wellness – ‘Gastronomy and Well-being – A Global Perspective’
  • Editorial Board Member - Tourism Management Perspectives, International Journal of Tourism Research, Journal of Global Marketing, Strategic Business Research  
  • Council Member, The Conscious Communication Council, WICCI, Delhi Chapter