Dr Kimberley Khoo Kim Leng

Dr Kimberley Khoo Kim Leng

  • Senior Lecturer
Department of Marketing Strategy & Innovation
  • ºìÐÓÊÓƵ Business School
SDGs Focus

Biography

Dr Kimberley Khoo Kim Leng is a Senior Lecturer in the Department of Marketing Strategy and Innovation at ºìÐÓÊÓƵ Business School, ºìÐÓÊÓƵ University. Her research focuses on digital marketing, consumer behaviour, artificial intelligence, sustainability, and management education. She has published in leading journals, including the Asia Pacific Journal of Marketing and Logistics, Journal of Product & Brand Management, Journal of Consumer Marketing, and The International Journal of Management Education. 

In 2026, she was appointed as a Council Member of the UN Global Compact Network Malaysia & Brunei. She is also an HRD Corp Accredited Trainer and Certified Digital Marketing Professional.

Academic & Professional Qualifications

  • Doctor of Philosophy in Business, ºìÐÓÊÓƵ University, Malaysia (2020)
  • Master of Philosophy, Multimedia University, Malaysia (2017)
  • Bachelor of Multimedia (Hons) Media Innovation and Management, Multimedia University, Malaysia (2012)

Research Interests

  • Education for Sustainable Development
  • Technology-Based Marketing
  • Consumer Behavior

Teaching Areas

  • Marketing

Courses Taught

  • Marketing Analytics

Notable Publications

Khoo, K. L., Sidhu, S. K., Goh, S. K., & Dastane, O. (2026). Bridging research, industry, and qualification frameworks in marketing education: A multi-study investigation. The International Journal of Management Education, 24(2), Article 101392. [Scopus Q1; ABDC: B]
SDG alignment: SDG 4 (Quality Education)

Leong, M. K., Khoo, K. L., & Ngun, C. (2026). Beyond the plate: The role of brand activism on customer citizenship behaviour in food service brands. Journal of Hospitality and Tourism Insights, 1–20. [Scopus Q1; ABDC: B]
SDG alignment: SDG 12 (Responsible Consumption and Production)

Leong, M. K., Sidhu, S. K., & Khoo, K. L. (2026). AI chatbot service recovery quality and customer experience: A moderated mediation model of continuance usage intention. Journal of Consumer Marketing, 1–14. [Scopus Q1; ABDC: A]
SDG alignment: SDG 9 (Industry, Innovation and Infrastructure)

Koay, K. Y., Lim, W. M., Khoo, K. L., Xavier, J. A., & Poon, W. C. (2024). Consumers’ motivation to purchase second-hand clothing: A multimethod investigation anchored on belief elicitation and theory of planned behavior. Journal of Product & Brand Management. [Scopus Q1; ABDC: A]
SDG alignment: SDG 12 (Responsible Consumption and Production); SDG 13 (Climate Action)

Lai, Z. J., Leong, M. K., Khoo, K. L., & Sidhu, S. K. (2024). Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping. Asia Pacific Journal of Marketing and Logistics. [Scopus Q1; ABDC: A]
SDG alignment: SDG 9 (Industry, Innovation and Infrastructure)

Khoo, K. L. (2020). A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: Evidence from the KTV industry. PSU Research Review, 6(2), 105–119. [Scopus Q1]

Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific Journal of Marketing and Logistics, 33(1), 53–72. [Scopus Q1; ABDC: A]
SDG alignment: SDG 9 (Industry, Innovation and Infrastructure)

Achievements & Accolades

DigitalKasih: A Culturally Responsive Model for Enhancing B40 Urban Poor Mothers’ Access to Digital Resources for Mothering. Fundamental Research Grant Scheme, Ministry of Higher Education Malaysia (FRGS/1/2023/SS10/UNISEL/03/2)

Professional Associations

2024/28 - HRDC Certified and Accredited Trainer
2022 - Certified Digital Marketing Professional (CDMP)