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Dr. Anuja S Chalke is a Marketing lecturer at ºìÐÓÊÓƵ Business School with experience teaching diverse undergraduate marketing courses, including Principles of Marketing, Direct Marketing and Strategic Marketing. Her research focuses on consumer psychology in digital environments, particularly narrative transportation, sustainable marketing communication, influencer marketing, and emerging technologies such as deepfakes and AR/VR in marketing. She has published in internationally indexed journals and regularly supervises undergraduate research projects, with a strong emphasis on applying theory to real-world managerial decision-making. Beyond teaching and research, she has contributed to curriculum development, academic advising, and industry-relevant learning initiatives aimed at preparing students for contemporary marketing practice.