Ng Siew Cheng

Ng Siew Cheng

  • Senior Teaching Fellow
  • Programme Leader of Diploma in Events Management
Department of Hospitality and Events
  • School of Hospitality and Tourism Management
SDGs Focus

Biography

Siew Cheng is a dynamic educator with extensive working experience in the tourism industry before joining academia. She teaches business event–related subjects and is deeply passionate about coaching and nurturing young talent. She has mentored her student teams to championship wins in 2024 and 2025 at renowned competitions, including Malaysia Business Events National Challenge, ICCA Asia Pacific Business Events Youth Challenge and AFECA Asia MICE Youth Challenge. Beyond her academic role, Siew Cheng leads the school’s Community Service Programme, working with partners to address social, health, animal welfare, and environmental issues. Through hands-on, student-driven projects, she cultivates leadership, personal growth, and social responsibility, bridging her industry experience with education and meaningful community impact.

Academic & Professional Qualifications

  • Professional Master in International Tourism & Hospitality Management, University of Toulouse Le Mirail, France (2009)
  • Bachelor of Hospitality & Tourism Management (Hons)., University of Toulouse Le Mirail, France (2001)
  • French National Higher Diploma in Hospitality Management, Academie de Tolouse, France (1998)
  • Professional Exhibition Management (PEM), Malaysian Association of Convention & Exhibition Organisers & Suppliers (2016)
  • Congress Certification Program (CCP), Malaysian Association of Convention & Exhibition Organisers & Suppliers (2020)

Research Interests

  • Travel and tours operations and management
  • Tourism Management
  • Business Events

Teaching Areas

  • Business events 
  • Tourism management 
  • Community Service for Planetary Health

Courses Taught

  • Business Events
  • Exhibitions & Expositions
  • Incentive Tours Management 
  • Conventions & Exhibitions
  • Community Service for Planetary Health
  • Introduction to Hospitality & Tourism Industry
  • Events Support Services

Notable Publications

Journals:

  1. Tan, A. L., Supramaniam, S., Arumugam, V. M., & Ng, S. C. (2023). A review on non-economic legacies of business events. Journal of Convention & Event Tourism, 1-22. Routledge.

Newspaper Articles:

  1. Ng, S.C. (November 17, 2025). More than coffee: Kluang’s journey as the Happiest City in Malaysia. The Edge. Retrieved from: https://theedgemalaysia.com/content/advertise/more-than-coffee-kluangs-journey-as-the-happiest-city-in-malaysia
    (SDG 11 - Sustainable Cities and Communities, SDG 8- Decent Work and Economic Growth)
  2. Ng, S. C. (November 14, 2022). Importance of promoting community health among SMEs in Malaysia. The Edge. Retrieved from: https://theedgemalaysia.com/content/advertise/importance-promoting-community-health-among-smes-malaysia
    (SDG 3 - Good Health and Well-Being, SDG 8- Decent Work and Economic Growth, SDG 11 - Sustainable Cities and Communities, SDG 12 - Responsible Consumption and Production)

Achievements & Accolades

External Grants

  1. Data Collection on Analysis of Spending Trends and Economic Impact for Business Events and International Sporting Events 2025. (Malaysia Convention and Exhibition Bureau Project). Time period: 1st June 2025- 31st December 2025. Role: Co-Researcher.
  2. Toshiba International Foundation Grant, Embedding the Framework of Culture of Health in Small Medium Enterprises (SMEs): A Comparative Perspective between Japan and Southeast Asia. Time period: 1st April 2022- 30th April 2023. Role: Co-Researcher.
  3. Data Collection on Business Events Economic Value 2018 (Malaysia Convention and Exhibition Bureau Project). Time period: 1st June 2018- 31st December 2018. Role: Co-Researcher.

Internal Grants

  1. Measuring the Non-Economic Legacies of Business Events: The Case Study of Malaysia. Time period: 22nd June – 31st December 2020. Role: Co-Researcher

Professional Associations

  1. Malaysian Association of Convention & Exhibition Organizers & Suppliers (MACEOUS)
  2. Events Industry Council (EIC)
  3. Society of Incentive Travel Excellence (SITE)