Dr Trevor Shenal Anton

Dr Trevor Shenal Anton

  • Lecturer
Department of Hospitality and Events
  • School of Hospitality and Tourism Management
SDGs Focus

Biography

Dr Trevor Anton earned his PhD in Hospitality and Tourism from the School of Hospitality and Tourism Management at ºìÐÓÊÓƵ University, Malaysia. He also acquired his BSc in International Hospitality Management in 2021. His current research interests include small and micro business entrepreneurship and development, smart technology adoption and application, and the development and application of suitable qualitative action research approaches within the business and hospitality industries.

Academic & Professional Qualifications

  • Doctor of Philosophy (PhD) in Hospitality and Tourism, ºìÐÓÊÓƵ University, Malaysia (2025)
  • BSc (Honours) in International Hospitality Management, ºìÐÓÊÓƵ University, Malaysia (2022)

Research Interests

  • Small & Micro Business Management
  • Technology adoption
  • Entrepreneurship
  • Qualitative Research
  • Action Research

Teaching Areas

  • Hospitality and Tourism Management
  • Entrepreneurship
  • Small Business Venture
  • Marketing
  • Business Innovation
  • Research Methods

Courses Taught

  • Introduction to the Hospitality and Tourism Industry
  • Hospitality Management

Notable Publications

  1. Anton, T. S., Trupp, A., Stephenson, M. L., & Chong, K. L. (2023). The technology adoption model canvas (TAMC): A smart framework to guide the advancement of microbusinesses in emerging economies. Smart Cities, 6(6), 3297-3318.
  2. Anton, T. S., Trupp, A., Stephenson, M. L., & Chong, K. L. (2024). Post-pandemic Challenges Impeding Operators’ Efforts to Sustain Foodservice Microbusinesses. Journal of Multidisciplinary in Social Sciences, 20(2), 1-18.