Dr Rita Lo

Dr Rita Lo

  • Deputy Dean (Employability and Alumni)
Department of Hospitality and Events
  • School of Hospitality and Tourism Management
SDGs Focus

Biography

Dr Rita Lo is currently Secretary for the Malaysia Executive Housekeeper Association. She has worked with several hotels and International Hotel Association on projects involving service quality, room division management, pro-management program and hotel operation documentation. Her areas of expertise include room division operations management, fragrance creation and revenue data analytic management. Her scope of research comprises the effective service quality tools for the hotel and tourism industry, hotel pricing strategy and revenue management strategy. Prior to joining the education industry, Dr Rita took on a supervisory role in Rooms Revenue, Room Division Operations, Guest Relation Executive as well as Training Supervisor at various hotels and retail companies.

Academic & Professional Qualifications

  • Doctorate in Business Administration, Veritas University College, Malaysia (2025)
  • Master in Business Administration, Nottingham Trent University, Malaysia (2006)
  • Bachelor of Hospitality and Tourism Management, Taylor’s College, Malaysia (2001)

Research Interests

  • Hotel Revenue Management and Data Analytics for Revenue Optimisation
  • Room Rate Analysis and Strategy
  • Digitalisation Strategies in Hospitality Operations

Teaching Areas

  • Room Division Operation
  • Accommodation and Revenue Management
  • Advance Revenue Management

Notable Publications

  1. 2025 - Tharmabalan, R.T., Rusli, S.‘., Lo, R. et al. From tradition to table: An introduction to the culture and nutritional significance of Malaysian fermented foods products. J. Ethn. Food 12, 18 (2025). https://doi.org/10.1186/s42779-025-00278-2
  2. 2024 - Rusli, S.A.B., Lo, R., Hamzah, N.A., Weng, P.W.P. (2024). Correctional Through Skills: Vocational Training for Prison Inmates in Malaysia. In: Awwad, B. (eds) The AI Revolution: Driving Business Innovation and Research. Studies in Systems, Decision and Control, vol 524. Springer, Cham. https://doi.org/10.1007/978-3-031-54379-1_58  
  3. 2024 - Lo, R., Rusli, S. A., & Hamzah, N. A. (2024). The Integration of Ex-Convict’s Employment Opportunities in Malaysia Hospitality Industry. International Journal of International Journal of Entrepreneurship and Management Practices, 7 (26), 113-120. DOI: 10.35631/IJEMP.726009

Achievements & Accolades

  1. Secretary for Malaysia Housekeeper Association (MAHIR) 2021 - 2022
  2. Media relations for International Housekeeper’s Summit