Ang Ker Soon: From Campus Roots to Green Shoot

ang ker soon

I completed the Canadian International Matriculation Programme (CIMP) in 2004, an undergraduate degree from Victoria University (VU) in 2007, and a Master’s degree from ºìÐÓÊÓÆµ Business School, validated by Lancaster University, in 2024. My two older brothers also graduated from ºìÐÓÊÓÆµ University, so it was a natural choice for me. What I truly appreciated about the courses was the dynamic and practical learning approach, coupled with a supportive environment.

The CIMP and VU programmes emphasised coursework over traditional examinations. This structure enabled me to engage in collaborative projects, presentations, and real-life problem-solving exercises, which significantly enhanced my interpersonal skills. Working closely with peers and lecturers on assignments helped me build confidence in communication, develop effective teamwork dynamics, and adapt to diverse working styles, skills that are essential for success, whether as a business owner or in a corporate environment.

My employment journey has been dynamic and incredibly enriching. I began as an intern at DHL Express and spent 12 years growing across various aspects of marketing before transitioning into a sales role. I later held senior leadership positions at two Chinese logistics companies, first as Global Head of Marketing and then as Global Head of Partnerships at SF Express Headquarters, followed by roles as Global Director of Sales at ECMS Express Headquarters and Deputy General Manager at ECMS Express Singapore. Each position presented unique challenges, but they also enabled me to strengthen my expertise in strategy, communication, and cross-functional leadership.

Eventually, I ventured into entrepreneurship by establishing an indoor vertical farm and later launched a farm-to-table café. Although these industries were vastly different from my previous roles, I was able to thrive by leveraging the diverse skill sets and experiences I had gained throughout my career. I have learned that progressing forward and embracing new opportunities requires versatility, adaptability, and a commitment to continuous learning. I actively pursue personal growth by acquiring new knowledge, embracing innovation to challenge conventional practices, and staying informed on emerging market trends.

One of my proudest achievements is transforming Greenbugs from a simple green supplier into a comprehensive lifestyle ecosystem. We take pride in offering premium quality produce and outstanding service. In addition to running a farm-to-table café, we conduct sustainability workshops for both community members and corporate groups, while continuously innovating in areas such as nutrition, product development, and environmental education. Our prototype business model, tested with hundreds of consumers, farmers, and F&B operators, has delivered promising outcomes. As we look ahead, our goal is to expand and scale this initiative. It is deeply fulfilling to know that our efforts are fostering healthier eating habits and helping communities reconnect with the source of their food.

During my time at ºìÐÓÊÓÆµ, I actively participated in various charitable events, which sparked a deeper commitment to community service and laid the foundation for my future involvement in ESG initiatives at DHL. When I later founded Greenbugs, the mission extended beyond building a business; it became about creating a positive impact, supporting the community, and promoting environmental sustainability. As Greenbugs continues to grow, so does my capacity to contribute meaningfully to these causes.

Among the many skills I developed at ºìÐÓÊÓÆµ, the most transformative were entrepreneurial thinking, adaptability, and effective communication. Often underestimated, even the smallest experiences, such as group assignments, class presentations, and participation in clubs and societies, played a crucial role in shaping these capabilities. Running a business requires more than just vision, it demands execution, resilience, and empathetic leadership. These foundational qualities were nurtured during my time at ºìÐÓÊÓÆµ and continue to guide my entrepreneurial journey today.

My student life at ºìÐÓÊÓÆµ was both vibrant and fulfilling. I was actively involved in the ºìÐÓÊÓÆµ College Student Council and the Victoria University Business Club, where I had the opportunity to organise a range of events and initiatives. Beyond academics, I engaged in various clubs and societies and maintained an active lifestyle through football, jungle trekking, and swimming. I was so immersed in campus life that I even declined an opportunity to study in Australia, an indication of how deeply I valued my experience at ºìÐÓÊÓÆµ. Choosing to pursue tertiary education here is one of the most impactful decisions you can make, as it shapes not only your academic journey but also your personal and professional future in meaningful ways.

It is difficult to single out just one memory, as my time at ºìÐÓÊÓÆµ was filled with countless meaningful experiences. Even a year before graduating, I already felt a sense of reluctance to leave, a reflection of how incredible student life on campus truly was. The vibrant atmosphere, lasting friendships, and rich experiences made it hard to let go. Rather than rushing into the workforce, I chose to fully embrace and savour every moment of my final year. Looking back, I am deeply satisfied and proud of that once-in-a-lifetime decision. It was a defining chapter that has shaped me in ways I will always carry with me.

Edited by
Dr Arumugam Muthusamy
ºìÐÓÊÓÆµ Business School
Email: @email