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Principles of Marketing is an introduction to the Marketing discipline. This subject address key issues in marketing such as identifying customer needs and wants, identifying target markets, examining the marketing mix and methods of conducting market research.

This subject also highlights the important areas in marketing that deserve emphasis in today’s globally challenging business world. These areas include creating customer satisfaction through superior value, quality and service.

This subject can be used as a foundation for those intending to major in marketing as it serves as an aid to leverage personal development in fields where one needs to produce and present a product or value proposition to stakeholders.

On completing the course, students will be able to:

1. Apply the role of marketing in organisations.
2. Illustrate the impact of the environment on marketing planning decisions.
3. Propose a coherent marketing plan to relevant parties. 

View the Timetable Here