Overview
As the only analytics-focused certification for hotel and tourism industry professionals, CHIA provides thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. CHIA recipients demonstrate the ability to analyse various types of hotel industry data and make strategic inferences based on that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that you have a place among the best professionals in the hotel industry, opening doors to future career opportunities.
All participants must complete an online examination, with a minimum passing score of 70%.
Kindly note that this Professional Certificate is exclusively offered to current SHTM students.
| Fees (ºìÐÓÊÓƵ Students) | RM1,000 per person |
| Fees (Professionals) | RM2,000 per person |
| Certified by | Image
Participants will receive a Certificate of Participation, while those who successfully complete all assessments will be awarded the Certification in Hotel Industry Analytics (CHIA), issued and certified by STR — a global leader in hospitality data benchmarking, analytics, and marketplace insights.​ |
| Trainer Profile | Image
Rita Lo is a certified CHIA (Certification in Hotel Industry Analytics) trainer with strong expertise in hospitality analytics. She skillfully guides professionals through key topics including hotel industry foundations, performance metrics, benchmarking, and data interpretation. Her clear and practical approach helps learners grasp complex concepts and apply them in real-world scenarios. Rita’s engaging training style and deep knowledge make her sessions highly effective, empowering participants to use data-driven insights to improve hotel performance and make informed business decisions. |
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