Last month, we at ºìÐÓÊÓƵ University Press had the utmost pleasure of welcoming three new titles to our shelf. Public Relations in Malaysia, edited by Dr Catherine Lee from ºìÐÓÊÓƵ University; Mall Operations: From Theory to Practice, penned by Eugene Khoo, who is a Building Surveyor and has overseen many ºìÐÓÊÓƵ Malls projects; and Xantus and/és Borneo, spearheaded by Dr Tamas Kiss, Dr Balázs Venkovits, and Christopher Higgs.
Check them out below:
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Public Relations in Malaysia
Catherine Lee CE
Highlights:
- Dives into the formation and practices of public relations with Malaysia as its case study
- Provides a detailed step-by-step process on how public relations works in the world
- Explores the future of public relations with valuable insights from experts within the field
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Mall Operations
From Theory to Practice
Eugene Khoo
Highlights:
- Contains 10 chapters revolving around the ins and outs of mall management, from logistics to administration
- Packed with informative tables, diagrams and images to enhance the reading experience
- Case studies are recent and cited from relevant and trusted institutions and platforms
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Xantus and/és Borneo
A Hungarian Naturalist in 19th-Century Sarawak
Egy 19. századi magyar természettudós Borneó szigetén
Dr Tamas Kiss, Dr Balázs Venkovits, Christopher Higgs
Highlights:
- The first-ever annotated English translation of Xántus’ expedition texts on Sarawak, Borneo
- A rare focus on Sarawak’s 1868–1870 transitional years from the administration of Rajah James Brooke to Rajah Charles Brooke
- A deep dive into Xantus’ ethnographic work to English readers for the first time
We hope you enjoy this month's themed selection, and look forward to more curations soon!
