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Faculty of Arts and Social Sciences
Staff Profiles

Staff Profiles

Staff Profiles

Lecturer (1)

Facet Position Faculty ASS

3D Animation (1)
Advertising (2)
Advertising and Consumer Behavior (1)
Advertising Design (1)
AI applications in filmmaking (1)
AI music generation and impact (1)
Animism Belief (1)
Anthropology (1)
Architecture (1)
Architecture, Design, Urban Planning, Design Thinking, (1)
Architecture, urban design and planning (1)
Architecture education and design studio practice (1)
Art and design of various Southeast Asian and Asian cultures, arts and heritage (1)
Art Direction (1)
Arts and culture (1)
Asian Art Music (1)
Asian Cinema (1)
Audio post-production (1)
Audio production (1)
Audiovisual production (1)
Augmented Narratives and Storytelling (1)
Augmented Reality and Virtual Reality (1)
Balinese Performing Arts, Computational Ethnomusicology, Improvisation (1)
BIM & Digital Twins Transformation (1)
Biomimicry design (1)
Brand Experience (1)
Brand Identity (1)
Branding and identity design (2)
Brand Management (1)
Brand Strategy (1)
Building Information Modelling (1)
Care aesthetics and policy (1)
Cinematography (1)
Cognitive behavior in relation to designed space (1)
Communication (1)
Communication and Media Education (1)
Communication and media impact (1)
Community sustainability (1)
Comparative media systems (1)
Conceptual Arts & Conceptual Music (1)
Consumer and aesthetics research (1)
Contemporary actor's training in Asia (1)
Contemporary pop music (1)
Corporate Social Responsibility (1)
Cosmopolitanism and National Cinema (1)
Creative Industries (1)
Creative Pedagogies (1)
Cross-Cultural Communication (1)
Cross-cultural performance practices and collaboration (1)
Cultural Arts (1)
Culture and heritage research-creation projects (1)
Curriculum design (1)
Cyberbullying (1)
Design for longevity (1)
Design Thinking (2)
Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
Devising (1)
Digital healthcare (1)
Digital humanities (1)
Digital Interactive (1)
Digital media (1)
Digital media and politics (1)
Digital Public Relations (1)
Digital Visual Effects (1)
Digitial Audio Workstation pedagogies (1)
Documentary Filmmaking (1)
Dramaturgy (1)
Durian: Political economy, environmental humanities, posthumanism, sustainability (1)
Education method (1)
Embodied research and practices (1)
Employee communication (1)
Ethnomusicology (3)
Experiential Education (1)
Experimental Typography (1)
Facilities management (1)
Feng Shui in corporate identity design (1)
Figurative painters (1)
Film (1)
Film and media studies (1)
Film Criticism (1)
Filmmaking (2)
Film Studies (2)
Folklore (1)
Food, identity and cultural heritage (1)
Formal and informal learning (1)
Furniture design (1)
Game-based Educational Simulations (1)
Game Art (1)
Gamification in Learning (1)
Gamified assessment (1)
Gender and Modernity (1)
Gig Economy in Orange Industry (1)
Graphic design (2)
Graphic design and typography (1)
Green & sustainable design (1)
Healthcare Design (1)
Health communication and social media (1)
Higher popular music education (1)
History of Architecture (2)
History of Art (1)
Human-centered design (1)
Human communication (1)
Identity (1)
Identity design (1)
Identity formation and well-being (1)
Immersive Design (1)
Immersive Design & Technologies (1)
Inclusive pedagogies for neurodiverse learners in theatre and communication skills (1)
Inclusive performance practices in theatre-making (1)
Industrial design (1)
Installation Art (1)
Integrated Marketing Communication (2)
Interior design (2)
Internal Communication (1)
International Business Communication (1)
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Journalism (1)
Kinetic Typography (1)
Leadership and decision making at higher education (1)
Learning space (1)
Machine Learning (1)
Malaysian identity (1)
Malaysian Independent Cinema (1)
Marketing (1)
Marketing Communications (1)
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Media and Communication (1)
Media and gender (1)
Media and Propaganda (1)
Media information literacy (1)
Media literacy (1)
Media representation on Aghora culture, media representation on Orang Asli community (1)
Metaverse (1)
Microhistory and culture identity (1)
Migration studies (1)
Mobile-instant messaging and well-being (1)
Mobile technologies (1)
Modern Arts and Culture (1)
Motion Graphic (1)
Multimodality in higher education (1)
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Music Education (1)
Music Preservation (1)
Music technology ethics (1)
Net Zero (1)
New/Contemporary Opera (1)
New Classicism (1)
New Music - Composition & Analysis (1)
Ornamentation in Architecture (1)
Packaging design (1)
Pedagogical frameworks for teaching ensemble dynamics and collaborative storytelling (1)
Performance (1)
Performance pedagogy and technology (1)
Performing Arts (1)
Performing arts of Southeast Asia (1)
Photography (1)
Photography & Moving Image (1)
Place and place-making (1)
Place making (1)
Political and environmental communication (1)
Popular culture, society, and media (1)
Popular music (1)
Popular music learning (1)
Popular music studies and music subcultures (1)
Preservation and conservation of local cultural heritage via arts and crafts (1)
(-) Professional Communication (1)
Propaganda and disinformation (1)
Psychology in communication (1)
Public relations (1)
Public relations issues and functions (1)
Radio and audio media studies (1)
Recording techniques and technologies (1)
Restorative Environment (1)
Sculpture, functional art, conceptual art, installation art (1)
Sculpture and functional art (1)
Sensory Studies (1)
Service Design (1)
Social and communication psychology (1)
Social media (3)
Social media and education (1)
Social sciences (1)
Sociology of space (1)
Southeast Asian Architecture (1)
Southeast Asian Cinema (1)
Southeast Asian theatre (1)
Space in higher education institutional (1)
Space management (1)
Space planning (1)
Space psychology (1)
Spatial audio (1)
Stereovision (1)
Storytelling (1)
Storytelling in Architecture Design (1)
Strategic Communication (1)
Surface and pattern design (1)
Sustainability of local tangible/intangible cultural arts heritage (with a strong focus on Wayang Kulit Kelantan, Baba Nyonya culture, Sarawakian Dayak culture, Malayan Chinese shophouse façade designs, Kuching built heritage, etc.) (1)
Sustainable and Ethical Branding (1)
Sustainable Communication (1)
Sustainable design (1)
Sustainable Design & Development (1)
Sustainable design - refashioning, upcycling, repurposing (1)
Sustainable design in building materials and energy conservation (1)
Teaching and Learning using extended reality technology (1)
Technology-enhanced learning (2)
Technology adoption (1)
Technology enhanced learning (1)
Tertiary art education (1)
The cultural politics of the Malaysian media and performing arts (1)
The impact of corporate social responsibility (CSR) initiatives on corporate reputation (1)
Theorisation of contemporary Malaysia architecture (1)
Theory & Analysis (1)
Transdisciplinarity in creative arts education (1)
Transmedia Storytelling (1)
Typography (1)
UI/UX Design (1)
Urban Planning and Design (1)
Video production (1)
Virtual and augmented reality (1)
Visual analysis of motif and pattern designs in local traditional or cultural arts and crafts (1)
Visual art (1)
Visual communication (1)
Visual Culture (1)
Visual Culture and History (1)
Visual Persuasion & Propaganda (1)
Vocal Pedagogy (1)
Voice, gesture, and physical storytelling (1)
VR & AR (1)
Web Design & Development Pedagogy (1)
Wellbeing (1)
XR in Learning and Education (1)

Facet Research Interests Faculty ASS

Amina Syarfina Abu Bakar

Lecturer

School of Communication and Media Studies

Faculty of Arts and Social Sciences

[email protected]

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