Overview
This subject takes a comprehensive and balanced look at the changing world of mass media. Through the different topics studied, the students will gain a global perception of the history and evolution of the mass media and will obtain a general understanding in the usage and effect of different media.
On completing the course, students will be able to:
- Locate the roles and functions of mass communication.
- Discuss the dynamics of mass media.
- Present the usage and effects of mass communication in a teamwork setting.
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Elective Details
Course Code: FEL1164
Offering Semester: To be offered in 2026
Credit Hours: 4
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: Continuous Assessment - 60%; Final Assessment - 40%
Course Lecturer: Muhammad Shawal Abdul Rashid
Contact Email: @email
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