Principles of Mass Communication

Overview

This subject takes a comprehensive and balanced look at the changing world of mass media. Through the different topics studied, the students will gain a global perception of the history and evolution of the mass media and will obtain a general understanding in the usage and effect of different media.

On completing the course, students will be able to:

  1. Locate the roles and functions of mass communication.
  2. Discuss the dynamics of mass media.
  3. Present the usage and effects of mass communication in a teamwork setting.

 

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Entry Requirements

Course Code: FEL1164 
Offering Semester: September
Credit Hours: 4
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: 
Course Lecturer: Muhammad Shawal Abdul Rashid
Contact Email: @email

 

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Ask a question

If you’d like to know more about studying at ºìÐÓÊÓÆµ University, we’d love to hear from you.

Submit an enquiry

We’ll find the answer and email you back.

Ask us now

Call one of our course specialists

Monday to Friday: 9am - 5:30pm MYT

Call +6 (03) 7491 8622