Dr Aleena Tan Poh Ling

Dr Aleena Tan Poh Ling

  • Senior Lecturer
  • School of Communication and Media Studies
Faculty of Arts and Social Sciences
SDGs Focus

Biography

Tan Poh Ling is a graduate from Universiti Sains Malaysia, where she earned both her Ph.D. in Communication and Master of Communication. She is also a committed educator, researcher, and certified HRD Corp trainer, with more than seven years of teaching and supervision experience at both undergraduate and postgraduate levels. Her research focuses on destination branding, strategic communication, marketing, and corporate public relations. She has published widely in SSCI, SCOPUS, and ESCI-indexed journals and serves as a reviewer and associate editor for several academic journals. Beyond academia, she actively participates in consultancy and industry collaborations, connecting research with practice. Recognised with several academic and research awards, she continues to inspire and guide students toward becoming creative and responsible communication professionals.

Academic & Professional Qualifications

  • Doctor of Philosophy - Communication, Universiti Sains Malaysia, Malaysia
  • Master of Communication (Science and Environmental Journalism), Universiti Sains Malaysia, Malaysia
  • Bachelor of Communication (Hons) Public Relations - University Tunku Abdul Rahman, Malaysia

Research Interests

  • Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations

Teaching Areas

  • Public Relations / Advertising and Branding

Courses Taught

  • Principal of Public Relations / Digital Media Literacy

Notable Publications

JOURNAL PUBLICATION

  1. Marklen, D. R., Tan, P. L., & Hassim, N. (2025). Instagram influencers’ source credibility on gadget product purchase intention among Indonesian Generation Z: The mediating role of parasocial interaction. Jurnal Komunikasi: Malaysian Journal of Communication, 41(1), 125–145. https://doi.org/10.17576/JKMJC-2025-4101-08 (SGD9)
  2. Wen, S. J. Kun, S. & Tan, P. L. (2025). Media frames and cybercrime: Understanding Malaysian online news coverage. SEARCH: Journal of Media and Communication Research, 17(4), 71–86. (SGD16)
  3. Tan, P.L., Tjiptono, F. and Tan, S.Z. (2024). Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO. Asia Pacific Journal of Marketing and Logistics, 37(6), 1627-1648 https://doi.org/10.1108/APJML-06-2024-0748 (SGD3)
  4. Tan, P. L., Hassim, N., & Mohammad Bashir, N. N. B. (2024). SME Preparedness in Surviving the Health Pandemic in Malaysia. Sage Open, 14(2).
  5. Yanhao, C., Mustaffa, H. and Tan, P. L. (2023). Mapping the research of travel live streaming: A bibliometric analysis using Vosviewer. Cogent Social Sciences, 10, 2285254. (SGD8)
  6. Sukiman, A. S., Chew, Y. Y. and Tan, P. L. (2023). Exploring the impact of user-generated content on place branding: A study of UNESCO World Heritage Sites in Malaysia on Instagram. SEARCH Journal of Media and Communication Research, 15(3), 15–32. (SGD11)
  7. Tan, S. Z., Chan, K. and Tan, P. L. (2023). Segmenting The Malaysian Female Young Adolescent Market Based On Gender Roles And Identities. Young Consumers, 24(6), 704-720. https://doi.org/10.1108/YC-01-2023-1675 (SDG5)
  8. Rasoolimanesh, S. M., Shafaei, A., Nejati, M. and Tan, P. L. (2023). Corporate Social Responsibility And International Students Mobility In Higher Education. Social Responsibility Journal, 9(9), 1632-1653. (SGD4)
  9. Abdullah, K. and Tan, P. L. (2023). Framing Malaysia Heritage Through The Lens of Online Media. International Journal of Academic Research in Business and Social Sciences, 13(15), 233-244. (SGD11)
  10. Tan, P. L., Rasoolimanesh, S. M. and Govindaraju, M. (2022). How Corporate Social Responsibility Affects Brand Equity and Loyalty? A Comparison Between Private and Public Universities. Heliyon, 8, 1-12. (SGD4)
  11. Rasoolimanesh, S. M., Tan, P. L., Nejati, M. and Shafaei, A. (2021). Corporate Social Responsibility and Brand Loyalty in Higher Education: Mediation Assessment of Brand Reputation and Trust. Journal of Marketing for Higher Education, 1-22. (SGD4)

BOOK CHAPTER

  1. Tan, P. L. and Nurzihan Hassim. (2024). Social Media In The Times Of Covid-19: The Perspective Of Small-Medium Entrepreneurs In Tourism Sector. In Balaraman, R.A., Rahman, N. A. A. and Mukhiar, S. N. S. (Ed), Covid-19 Its Impact on the People of Malaysia (pp. 89-100). Penerbit UPSI. (SGD8)
  2. Karmilah Abdullah and Tan, P. L. (2024). The Impact of COVID-19 on Environemtnal Sustainability in Malaysia. In Balaraman, R.A., Rahman, N. A. A. and Mukhiar, S. N. S. (Ed), Covid-19 Its Impact on the People of Malaysia (pp. 43-50). Penerbit UPSI. (SGD13)

Achievements & Accolades

  1. Bronze Winner for The Congress and Innovation Competition in Teaching and Learning (kNovasi) 2024.
  2. Winner of the 6th World Conference on Media and Mass Communication 2020 scholarship.
  3. Accredited HRD Corp (Trainer Trainer Id: 40315)

Professional Associations

  1. The Malaysian Association of Communication Educators - Lifetime Member