Overview
Introduction to Business introduces students to the fundamental concepts of Business. This is a basic course for the study of business in a global economy. In this course students will examine a variety of issues about business in society. Major areas to be covered include the study of business trends, business ownership, management, human resource management and marketing.
On completing the course, students will be able to:
- Apply the major functions of business and economic structure that shapes the business environment.
- Explain business ethics in organization.
- Propose business plan for setting up a small business.

Elective Details
Course Code: BUSN 1013
Offering Semester: September
Credit Hours: 3
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: Continuous Assessment - 70%; Final Exam - 30%
Course Lecturer: Dr Yong Wooi Keong
Contact Email: @email
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