Ag. Asri Ag. Ibrahim is a Professor at the Faculty of Computing and Informatics, Universiti Malaysia Sabah (UMS), and has served as the university's Chief Digital Officer (CDO) since 2020. With a dedicated career at UMS spanning over 26 years, he brings a wealth of academic and administrative experience to his roles. He earned his Doctor of Philosophy (PhD) in Electronics from The University of York, United Kingdom, in 2008. Prior to his doctoral studies, he completed both his Master’s Degree in Computer Science and his Bachelor’s Degree in Computer Science at Universiti Malaya. He is an active and prolific researcher. His primary research interests include data sonification, emotional (Kansei) engineering, artificial intelligence and human-computer interaction. He has authored and co-authored over 144 articles and proceedings, achieving an H-Index of 20. He has also served as a principal investigator and research member on more than 37 research grants. His research findings have been widely disseminated at national and international seminars, where he has been featured as both an invited and keynote speaker. Furthermore, his work has garnered recognition at innovation competitions, winning medals at both national and international levels.Beyond his academic contributions, he is actively involved in community engagement, including STEM programs and technology empowerment initiatives for entrepreneurs. In recognition of his expertise, he has been appointed as a subject matter expert and a member of the digital entrepreneurship committee for the Malaysia Digital Economy Corporation (MDEC).