Staff Profiles (-) Department of Business Analytics (1) Facet Department Tax - Business School Professor (1) Senior Lecturer (1) Programme Leader (1) (-) Lecturer (1) Facet Position ºìÐÓÊÓÆµ Business School Artificial intelligence (AI) (1) E-Commerce Adoption Model (1) Information System (IS) (1) Machine Learning (1) Machine learning (ML) (1) Market Risk (1) Risk Forecasting (1) Social media (1) Text Mining (1) Time Series Modelling (1) Web Development (1) (-) Business Analytics (1) Facet Research Interests - ºìÐÓÊÓÆµ Business School Dr Lalitha Shamugam LecturerProgramme Leader - Bachelor's of Business Analytics (Honours) ºìÐÓÊÓÆµ Business School [email protected] View Profile