Staff Profiles Department of Business Analytics (1) (-) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School (-) Lecturer (1) Facet Position ºìÐÓÊÓÆµ Business School Consumer behaviour (4) Social Media Marketing (2) Sustainable consumption behaviour (2) Branding (1) Consumer-brand relationships (1) Destination image (1) E-Commerce (1) E-Learning Technology (1) Edtech (1) Education for Sustainable Development (1) Emotion in consumer behaviour (1) Environmental Psychology (1) Generative Artificial Intelligence (1) Green Transportation (1) Human behaviour (1) Influencer Marketing (1) Medical tourism (1) Narrative Transportation and Persuasion (1) Online Marketing (1) Revisit intention (1) Small Business Technology Usage (1) Sustainable Development (1) Sustainable tourism development (1) Tourism and travel (1) Tourism marketing (1) Transformative consumer behaviour (1) Web 2.0 Adoption (1) (-) Text Mining (1) Facet Research Interests - ºìÐÓÊÓÆµ Business School Dr Ma Lan Lecturer ºìÐÓÊÓÆµ Business School [email protected] View Profile