Staff Profiles (-) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Assistant Head (1) (-) Senior Lecturer (1) Facet Position ºìÐÓÊÓƵ Business School Consumer behaviour (3) Marketing (2) Sustainable Marketing (2) Advertising effectiveness  (1) Artificial Intelligence (AI) in Consumer Marketing (1) Augmented reality (1) Cognitive Dissonance (1) Consumer Behavior (1) Consumer emotions (1) Corporate Sustainability (1) Customer Valuing experiences (1) Digital Businesses (1) Digital Marketing (1) Emotions (1) Experimental Research (1) Green marketing (1) Hospitality (1) Influencer Marketing (1) Online Marketing (1) Pre and Post Decisional Behaviour (1) Relationality and process view (1) Salesperson and Customer Interaction (1) Services Marketing & Recovery (1) Sharing Economy (1) Sustainability (1) Sustainable consumption behaviour (1) Sustainable Tourism/Marketing (1) Teaching of Sustainability (1) Tourism development and management (1) (-) Artificial Intelligence (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Dr Soon Pei Shan Assistant Head - Department of Marketing, Strategy & InnovationSenior Lecturer ºìÐÓÊÓƵ Business School View Profile
