Staff Profiles (-) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School (-) Senior Lecturer (1) Facet Position ºìÐÓÊÓƵ Business School Consumer behaviour (3) Marketing (2) Sustainable Marketing (2) Advertising effectiveness  (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Augmented reality (1) Cognitive Dissonance (1) Consumer Behavior (1) Consumer emotions (1) Customer Valuing experiences (1) Digital Businesses (1) Digital Marketing (1) Emotions (1) Experimental Research (1) Green marketing (1) Hospitality (1) Influencer Marketing (1) Online Marketing (1) Pre and Post Decisional Behaviour (1) Relationality and process view (1) Salesperson and Customer Interaction (1) Services Marketing & Recovery (1) Sharing Economy (1) Sustainability (1) Sustainable consumption behaviour (1) Sustainable Tourism/Marketing (1) Teaching of Sustainability (1) Tourism development and management (1) (-) Corporate Sustainability (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Dr Siti Munerah Abd Karim Senior Lecturer ºìÐÓÊÓƵ Business School [email protected] View Profile
