Staff Profiles (-) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Assistant Head (1) Associate Professor (1) Lecturer (1) (-) Senior Lecturer (1) Facet Position ºìÐÓÊÓÆµ Business School Consumer behaviour (3) Marketing (2) Sustainable Marketing (2) Advertising effectiveness  (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Augmented reality (1) Cognitive Dissonance (1) Consumer Behavior (1) Consumer emotions (1) Corporate Sustainability (1) Customer Valuing experiences (1) Digital Businesses (1) Digital Marketing (1) Emotions (1) Experimental Research (1) Green marketing (1) Hospitality (1) Online Marketing (1) Pre and Post Decisional Behaviour (1) Relationality and process view (1) Salesperson and Customer Interaction (1) Services Marketing & Recovery (1) Sharing Economy (1) Sustainability (1) Sustainable consumption behaviour (1) Sustainable Tourism/Marketing (1) Teaching of Sustainability (1) Tourism development and management (1) (-) Influencer Marketing (1) Facet Research Interests - ºìÐÓÊÓÆµ Business School Dr Sivakumari Supramaniam Senior Lecturer ºìÐÓÊÓÆµ Business School [email protected] View Profile