Staff Profiles (-) Department of Marketing Strategy & Innovation (3) Facet Department Tax - Business School Assistant Head (1) Associate Professor (1) Lecturer (4) Programme Leader (1) (-) Senior Lecturer (3) Facet Position ºìÐÓÊÓÆµ Business School Marketing (2) Sustainable Marketing (2) Advertising effectiveness  (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Augmented reality (1) Cognitive Dissonance (1) Consumer Behavior (1) Consumer emotions (1) Corporate Sustainability (1) Customer Valuing experiences (1) Digital Businesses (1) Digital Marketing (1) Emotions (1) Experimental Research (1) Green marketing (1) Hospitality (1) Influencer Marketing (1) Online Marketing (1) Pre and Post Decisional Behaviour (1) Relationality and process view (1) Salesperson and Customer Interaction (1) Services Marketing & Recovery (1) Sharing Economy (1) Sustainability (1) Sustainable consumption behaviour (1) Sustainable Tourism/Marketing (1) Teaching of Sustainability (1) Tourism development and management (1) (-) Consumer behaviour (3) Facet Research Interests - ºìÐÓÊÓÆµ Business School Dr Soon Pei Shan Assistant Head - Department of Marketing, Strategy & InnovationSenior Lecturer ºìÐÓÊÓÆµ Business School View Profile Dr Punitha Sinnappan Senior LecturerProgramme Leader - BSc (Hons) Business Studies ºìÐÓÊÓÆµ Business School [email protected] View Profile Dr Siti Munerah Abd Karim Senior Lecturer ºìÐÓÊÓÆµ Business School [email protected] View Profile