Staff Profiles (-) Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Assistant Head (1) Lecturer (2) (-) Associate Professor (1) Facet Position ºìÐÓÊÓƵ Business School Consumer behaviour (1) Customer behaviour (1) Customer relationship management (1) Fashion Marketing (1) Food Marketing (1) Influencer Marketing (1) Meta-analysis and literature review methods (1) Services marketing (1) Strategic Marketing (1) Sustainability (1) Technological marketing (1) (-) Social Media Marketing (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Associate Professor Dr Koay Kian Yeik Assistant Head - Department of Marketing, Strategy & InnovationAssociate Professor ºìÐÓÊÓƵ Business School [email protected] View Profile
