Dr Marc Arul Weissmann

Dr Marc Arul Weissmann

  • Senior Lecturer
Yunus Social Business Centre
  • ºìÐÓÊÓƵ Business School
SDGs Focus

Biography

Prior to joining ºìÐÓÊÓƵ University, Dr Marc was a research assistant at Swinburne University and served time in the Singapore Police Force holding the Senior Officer rank of 'Inspector'. He has since developed a passion in research for understanding the everyday consumption decisions people make, the impact those decisions have on the environment, the economy, our society, and the ways in which we may alter our behavioural action and cognitive perception to become more sustainable. His passion has driven him to explore this field of research and expand societal understanding of responsible consumption habits to better cater to fulfilling our obligations under the Sustainable Development Goals (SDGs). His work has been published in reputable A/B journals in the field.

Outside of academia, he has been actively involved in leadership development and mentoring programs to empower youth. He incorporates these methods and tools into the classroom setting to develop a holistic approach to his teaching. Dr Marc believe that to simply tell is to forget, and to teach is not a guarantee that things will be remembered—instead learning and personal growth starts with involvement.
 

Academic & Professional Qualifications

  • PhD, Swinburne University of Technology, Malaysia/Australia (2020)
  • Bachelor of Business (International Business), Swinburne University of Technology, Malaysia (2016)
  • Graduate Certificate in Learning and Teaching (GCLT)
  • Swinburne University of Technology, Australia (2021)

Research Interests

  • Sustainable consumption behaviour
  • Tourism development and management
  • Experimental Research
  • Teaching of Sustainability

Teaching Areas

  • Consumer Behaviour
  • Global Marketing
  • Innovation

Courses Taught

  • Consumer Behaviour
  • Global Marketing

Notable Publications

1.    Cheong, C. W., Lee, M. H., & Weissmann, M. A. (2020). Credit access, tax structure and the performance of Malaysian manufacturing SMEs. International Journal of Managerial Finance, 16(4), 433-454. ABDC (A); Q2. 

2.    Lim, W. M., Chin, M. W. C., Ee, Y. S., Fung, C. Y., Giang, C. S., Heng, K. S., ... & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 41(6), 23-36. Q1.

3.    Weissmann, M. A., & Hock, R. L. T. (2022). Making sustainable consumption decisions: The effects of product availability on product purchase intention. Journal of Global Marketing, 35(4), 269-284. ABDC (B); Q1.

4.    Lim, W. M., & Weissmann, M. A. (2023). Toward a theory of behavioral control. Journal of Strategic Marketing, 31(1), 185-211. ABDC (A); Q1.

5.    She, L., Rasiah, R., Weissmann, M. A., & Kaur, H. (2024). Using the theory of planned behaviour to explore predictors of financial behaviour among working adults in Malaysia. FIIB Business Review, 13(1), 118-135. Q2.

6.    Nwobodo, S., & Weissmann, M. A. (2024). Common traits in online shopping behavior: A study of different generational cohorts. Global Business and Organizational Excellence, 43(3), 46-60. Q1.

7.    Bastrygina, T., Lim, W. M., Jopp, R., & Weissmann, M. A. (2024). Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry. Journal of Hospitality and Tourism Management, 58, 214-243. ABDC (A); Q1.

Achievements & Accolades

Tourism Development Research Consultancy (2022)
Sustainable Tourism Development: Community-Based Tourism Value-Added Programs as the Vehicle for Socio-Economic Enhancement (Phase 1),
Client:  Ministry of Tourism, Creative Industry and Performing Arts, Sarawak (MTCP)
Role: Consultant 
Project Amount: RM100,000.00
Status: Completed
 

Tourism  Development Research Consultancy (2024)
Sustainable Tourism Development: Community-Based Tourism Value-Added Programs as the Vehicle for Socio-Economic Enhancement (Phase 2),
Client:  Ministry of Tourism, Creative Industry and Performing Arts, Sarawak (MTCP)
Role: Consultant
Project Amount: RM150,000.00
Status: Completed