Professor Dr Lim Weng Marc

Professor Dr Lim Weng Marc

  • Dean
  • Distinguished Professor
  • Ƶ Business School
SDGs Focus

Biography

Professor Dr Lim Weng Marc is a Distinguished Professor and the Dean of Ƶ Business School at Ƶ University, an ASU-Cintana Alliance Global Partner Affiliate Faculty at Arizona State University, and an Adjunct Professor at Sungkyunkwan University and Swinburne University of Technology, where he served as Dean, Professor, and the University Council at the Sarawak campus. He is also the Record Holder for “Youngest Professor” in the Malaysia Book of Records.

In terms of education, Professor Dr Lim holds a Bachelor of Business and Commerce with First Class Honours and a Doctor of Philosophy with Full Scholarship from Monash University, a Graduate Certificate in Learning and Teaching (Higher Education) with CGPA 4.0 from Swinburne University of Technology, and a Certificate in School Management and Leadership from Harvard University, among others.

In terms of engagement, Professor Dr Lim has led high-level discussions at the AppliedHE, Association to Advance Collegiate Ƶ of Business (AACSB), Association of MBAs (AMBA), Business Graduates Association (BGA), Quacquarelli Symonds (QS), Times Higher Education (THE), United Nations Educational, Scientific and Cultural Organization (UNESCO) and Principles of Responsible Management Education (UNPRME), and World Economic Forum (WEF).

In terms of leadership, Professor Dr Lim has taken on numerous editorial roles in international journals such as the Editor in Chief of Global Business and Organizational Excellence (Wiley); Deputy Editor of Journal of Global Marketing (Routledge); Associate Editor of Journal of Business Research (Elsevier), Journal of Consumer Behaviour (Wiley), and Journal of Strategic Marketing (Routledge); and Regional Editor of The Service Industries Journal (Routledge)—all ranked “Q1” by Scopus. The impact of his thought leadership in practice can also be seen through the executive education that he and his team delivers for government agencies like the Public Service Department Malaysia and leading conglomerates such as the Ƶ Group, as well as the community-driven, people-oriented research projects that he and his team engages in to inform policy, investment, and training, including local councils for child-friendly cities (supported by the Ministry of Public Health, Housing and Local Government Sarawak, Ministry of Women, Early Childhood and Community Wellbeing Development Sarawak, and UNICEF) and women entrepreneurship in Sarawak (supported by the Government of Australia Department of Foreign Affairs and Trade and the Women and Family Department Sarawak), as well as healthy and seamless aging in Malaysia (supported by the Ministry of Higher Education Malaysia Long Term Research Grant Scheme).

In terms of research, Professor Dr Lim has acquired more than $10 million in grant monies, accumulated more than 10,000 citations, and authored more than 100 manuscripts in journals ranked ‘A*’, ‘A’, or ‘Q1’ such as Australasian Marketing Journal, European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, International Journal of Consumer Studies, Journal of Brand Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Journal of International Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Marketing Theory, Marketing Intelligence & Planning, and Psychology & Marketing. He is listed in the Top 2% of Scientists in the World according to Elsevier BV and Stanford University’s Science-wide Author Database and recognized as one of the most prolific business professors according to Publication Rank (P-Rank) and one of the most impactful professors in business, management, and marketing according to Research.com and ScholarGPS®.

In terms of teaching, Professor Dr Lim has taught business courses at the bachelor, master, and doctoral levels, where he established and implemented the Learning contract, Authentic learning, Blended learning, and Scaffolding (LABS) pedagogy that has enabled him to receive high teaching satisfaction scores from his students, as well as internal and external recognitions such as the Private Education Cooperative of Malaysia’s National Outstanding Educator Award, the Swinburne University of Technology Australia’s Vice-Chancellor Teaching Excellence Award (Highly Commended), the Swinburne University of Technology Sarawak’s Teaching Excellence Award, and the Ƶ University Student Appreciation of Teaching Award.

Other notable honors received by Professor Dr Lim include the Academy of Sciences Malaysia (ASM) Top Research Scientists Malaysia (TRSM) Award presented by the Prime Minister of Malaysia YAB Datuk Seri Anwar Ibrahim, the Government of Malaysia’s Ministry of Higher Education (MoHE) Malaysia Research Star Award (MRSA) presented by the Minister of Higher Education Dato' Seri Diraja Dr Zambry Abdul Kadir, and the Junior Chamber International (JCI) Ten Outstanding Young Malaysians (TOYM) Award presented by the Premier of Sarawak YAB Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Tun Datuk Abang Haji Openg.

Academic & Professional Qualifications

Certificate in School Management and Leadership, Harvard University, United States of America (2021)
Graduate Certificate in Learning and Teaching Higher Education, Swinburne University, Australia (2018)
Doctor of Philosophy, Monash University, Australia (2018)
Bachelor of Business and Commerce Honours, Monash University, Australia (2011)
Bachelor of Business and Commerce, Monash University, Australia (2010)

Research Interests

  • Behavioral Science
  • Experimental Research
  • Scientometrics
  • Sustainability

Teaching Areas

  • Business Strategy
  • Leadership
  • Marketing
  • Management
  • Research Methodology

Notable Publications

  1. Alfred Presbitero, Yuka Fujimoto, and Weng Marc Lim. (2025). Employee engagement and retention in multicultural work groups: The interplay of employee and supervisory cultural intelligence. Journal of Business Research, 186, 115012. (ABDC A-ranked).
  2. Aman Kumar, Amit Shankar, Linda D. Hollebeek, Abhishek Behl, and Weng Marc Lim. (2025). Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption. Journal of Business Research, 189, 115160. (ABDC A-ranked).
  3. Bart J.A. van Bueren, Mark A.A.M. Leenders, Kevin Argus, Weng Marc Lim, Usha Iyer-Raniga, and Alvedi Sabani. (2025). Integrating sustainability into helix models for eco-innovation: The eco-5HM. Technovation, 143, 103211. (ABDC A-ranked).
  4. Emi Moriuchi, Linda D. Hollebeek, and Weng Marc Lim. (2025). Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing. Journal of Business Research, 194, 115379. (ABDC A-ranked).
  5. Farhan Ashik, Weng Marc Lim, Jarrod P. Vassallo, and Ranjit Voola. (2025). Can marketing reduce inequality? Evidence from marketing science. Journal of Business Research, 188, 115053. (ABDC A-ranked).
  6. Fernando de Oliveira Santini, Weng Marc Lim, Claudio Hoffmann Sampaio, Tareq Rasul, Wagner Junior Ladeira, Park Thaichon, and Debdutta Choudhury. (2025). The robot–human paradox: A meta‐analysis of customer service by robots versus humans on customer experience. Journal of Consumer Behaviour, 24(3), 1392–1404. (ABDC A-ranked).
  7. Hoang Viet Nguyen, Bao Ngoc Le, Weng Marc Lim, Thac Dang-Van, and Ninh Nguyen. (2025). Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda. Energy Efficiency, 18(4), 29. (Scopus Q1-ranked).
  8. Ishani Sharma, Weng Marc Lim, and Arun Aggarwal. (2025). Virtual reality as a sustainable alternative for authentic and satisfying tourism experiences. Tourism Recreation Research. (ABDC A-ranked).
  9. Kian Yeik Koay and Weng Marc Lim. (2025). Congruence effects in social media influencer marketing: The moderating role of wishful identification in online impulse buying intentions. Journal of Product & Brand Management, 34(3), 265–278. (ABDC A-ranked).
  10. Milin Rakesh Prasad, Weng Marc Lim, Naveen Donthu, and Naresh G. (2025). Making sense of commonsense: Unpacking its nomological network through scientometrics. Journal of Knowledge Management, 29(4), 1017–1054. (ABDC A-ranked).
  11. Pei-Shan Soon and Weng Marc Lim. (2025). Consumer emotions and personality traits in augmented reality. Journal of Consumer Behaviour. (ABDC A-ranked).
  12. Roderick J. Brodie, Weng Marc Lim, Shiri Gandhi, and Ajay K. Manrai. (2025). Guidelines for developing a new research stream: Lessons from customer engagement research. Journal of Global Marketing, 38(1), 1–8. (Scopus Q1-ranked).
  13. Siqi Wang, Weng Marc Lim, Jun-Hwa Cheah, and Xin-Jean Lim. (2025). Working with robots: Trends and future directions. Technological Forecasting and Social Change, 212, 123648. (ABDC A-ranked).
  14. Stephen Thomas Homer, Weng Marc Lim, and Wai Chuen Poon. (2025). A concentric locus of control and triple bottom line model for responsible management: Theory development inspired by students from the Global South. The International Journal of Management Education, 23(1), 101083. (Scopus Q1-ranked).
  15. Vina Paramitha, Ser Zian Tan, and Weng Marc Lim. (2025). Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity. Journal of Product & Brand Management. (ABDC A-ranked).
  16. Wagner Junior Ladeira, Fernando de Oliveira Santini, Weng Marc Lim, Tareq Rasul, Shahriar Akter, Raouf Ahmad Rather, and Mohd Azhar. (2025). Antecedents and consequences of social media use in sales: A meta-analysis. Electronic Commerce Research. (ABDC A-ranked).
  17. Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, and Mohd Azhar. (2025). Consumer adoption of internet of things. Journal of Consumer Behaviour, 24(2), 673–693. (ABDC A-ranked).
  18. Weng Marc Lim. (2025). Fact or fake? The search for truth in an infodemic of disinformation, misinformation, and malinformation with deepfake and fake news. Journal of Strategic Marketing. (ABDC A-ranked).
  19. Weng Marc Lim. (2025). Publish and prosper: Mindfully embracing the middle ground. Annals of Tourism Research, 110, 103885. (ABDC A*-ranked).
  20. Weng Marc Lim. (2025). Publish and prosper: What's the secret sauce? Annals of Tourism Research, 112, 103936. (ABDC A*-ranked).
  21. Weng Marc Lim. (2025). Systematic literature reviews: Reflections, recommendations, and robustness check. Journal of Consumer Behaviour. (ABDC A-ranked).
  22. Weng Marc Lim. (2025). What is qualitative research? An overview and guidelines. Australasian Marketing Journal, 33(2), 199–229. (ABDC A-ranked).
  23. Weng Marc Lim. (2025). What is quantitative research? An overview and guidelines. Australasian Marketing Journal. (ABDC A-ranked).
  24. Weng Marc Lim, K. Mohamed Jasim, and A. Malathi. (2025). Service robots in healthcare: Toward a healthcare service robot acceptance model (sRAM). Technology in Society, 82, 102932. (Scopus Q1-ranked).
  25. Weng Marc Lim, Manish Das, and Victor Saha. (2025). From consuming food away from home to on-the-go consumption: A multi-study exploration using focus groups and fsQCA. Journal of Marketing Management, 41(1–2), 1–45. (ABDC A-ranked).
  26. Weng Marc Lim, Manish Das, Wamika Sharma, Aastha Verma, and Rajeev Kumra. (2025). Gamification for sustainable consumption: a state‐of‐the‐art overview and future agenda. Business Strategy and the Environment, 34(1), 1510–1549. (ABDC A-ranked).
  27. Weng Marc Lim, Maria Vincenza Ciasullo, Alexander Douglas, and Satish Kumar. (2022). Environmental social governance (ESG) and total quality management (TQM): A multi-study meta-systematic review. Total Quality Management & Business Excellence. (Scopus Q1-ranked).
  28. Weng Marc Lim, Raj Sethuraman, Sakshi Kathuria, and Ajay K. Manrai. (2025). Guidelines for data collection and analysis: Considerations for informed marketing in a globalized world. Journal of Global Marketing, 38(2), 103–112. (Scopus Q1-ranked).
  29. Weng Marc Lim, Sheau Fen Yap, Laypeng Tan, and Tze Wei Daniel Lim. (2025). Brand crisis and legitimacy. Management Decision. (Scopus Q1-ranked).
  30. Weng Marc Lim, Victor Saha, and Manish Das. (2025). From service failure to brand loyalty: evidence of service recovery paradox. Journal of Brand Management. (ABDC A-ranked).
  31. Chee Wei Cheah, Kian Yeik Koay, and Weng Marc Lim. (2024). Social media influencer over-endorsement: Implications from a moderated-mediation analysis. Journal of Retailing and Consumer Services, 79, 103831. (ABDC A-ranked).
  32. Fangli Hu, Jun Wen, Weng Marc Lim, Haifeng Hou, and Wei Wang. (2024). Mental health on the go: Navigating travel and travel eligibility. Journal of Travel Research, 63(4), 1029–1040. (ABDC A*-ranked).
  33. Jingwei Zhang, Md Shamirul Islam, Manimekalai Jambulingam, Weng Marc Lim, and Satish Kumar. (2024). Leveraging environmental corporate social responsibility to promote green purchases: The case of new energy vehicles in the era of sustainable development. Journal of Cleaner Production, 434, 139988. (ABDC A-ranked).
  34. Kian Yeik Koay, Weng Marc Lim, Kim Leng Khoo, Jesrina Ann Xavier, and Wai Ching Poon. (2024). Consumers’ motivation to purchase second-hand clothing: A multimethod investigation anchored on belief elicitation and theory of planned behavior. Journal of Product & Brand Management, 33(5), 502–515. (ABDC A-ranked).
  35. Linda D. Hollebeek, Rajendra K. Srivastava, Moira K. Clark, Sigitas Urbonavicius, and Weng Marc Lim. (2024). Crafting conceptual proposition‐based contributions: The 7C framework. Psychology & Marketing, 41(10), 2396–2411. (ABDC A-ranked).
  36. Ritika Mahajan, Satish Kumar, Weng Marc Lim, and Monica Sareen. (2024). The role of business and management in driving the sustainable development goals (SDGs): Current insights and future directions from a systematic review. Business Strategy and the Environment, 33(5), 4493–4529. (ABDC A-ranked).
  37. Satish Kumar, Riya Sureka, Brian M. Lucey, Michael Dowling, Samuel Vigne, and Weng Marc Lim. (2024). MetaMoney: Exploring the intersection of financial systems and virtual worlds. Research in International Business and Finance, 68, 102195. (Scopus Q1-ranked).
  38. Satish Kumar, Weng Marc Lim, Riya Sureka, Charbel Jose Chiappetta Jabbour, and Umesh Bamel. (2024). Balanced scorecard: Trends, developments, and future directions. Review of Managerial Science, 18(8), 2397–2439. (Scopus Q1-ranked).
  39. Sheau-Fen Yap and Weng Marc Lim. (2024). A paradox theory of social media consumption and child well-being. Australasian Marketing Journal, 32(1), 65–75. (ABDC A-ranked).
  40. Stephen Thomas Homer and Weng Marc Lim. (2024). Theory development in a globalized world: Bridging “doing as the romans do” with “understanding why the romans do it”. Global Business and Organizational Excellence, 43(3), 127–138. (Scopus Q1-ranked).
  41. Wamika Sharma, Weng Marc Lim, Satish Kumar, Aastha Verma, and Rajeev Kumra. (2024). Game on! A state-of-the-art overview of doing business with gamification. Technological Forecasting and Social Change, 198, 122988. (ABDC A-ranked).
  42. Weng Marc Lim. (2024). A pragmatic view of citations. Activities, Adaptation & Aging, 48(3), 387–392. (Scopus Q1-ranked).
  43. Weng Marc Lim. (2024). A typology of validity: Content, face, convergent, discriminant, nomological and predictive validity. Journal of Trade Science, 12(3), 155–179. (Emerald).
  44. Weng Marc Lim. (2024). Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research. Journal of Consumer Behaviour, 23(2), 299–320. (ABDC A-ranked).
  45. Weng Marc Lim and Carmen Bowman. (2024). Giving and responding to feedback: Guidelines for authors and reviewers. Activities, Adaptation & Aging, 48(1), 1–20. (Scopus Q1-ranked).
  46. Weng Marc Lim and Carmen Bowman. (2024). Investing in our collective future: The essence of paying it forward in aging. Activities, Adaptation & Aging, 48(2), 205–213. (Scopus Q1-ranked).
  47. Weng Marc Lim and Satish Kumar, (2024). Guidelines for interpreting the results of bibliometric analysis: A sensemaking approach. Global Business and Organizational Excellence, 43(2), 17–26. (Scopus Q1-ranked).
  48. Weng Marc Lim, Dana Lascu, Shiri Gandhi, Bipul Kumar, Tarek Mady, Qin Sun, and Ajay K. Manrai. (2024). Crafting excellence: Publication tips from the editors of Journal of Global Marketing. Journal of Global Marketing, 37(5), 353–356. (Scopus Q1-ranked).
  49. Weng Marc Lim, Hassan Daronkola Kalantari, and Chamila Roshani Perera. (2024). Commercial value of panic buying and its marketing implications. Journal of Consumer Behaviour, 23(5), 2201–2216. (ABDC A-ranked).
  50. Weng Marc Lim, K. Mohamed Jasim, and Madhumita Das. (2024). Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return. International Journal of Hospitality Management, 116, 103631. (ABDC A*-ranked).
  51. Weng Marc Lim, Maria Vincenza Ciasullo, Octavio Escobar, and Satish Kumar. (2024). Healthcare entrepreneurship: Current trends and future directions. International Journal of Entrepreneurial Behavior & Research, 30(8), 2130–2157. (ABDC A-ranked).
  52. Weng Marc Lim, Nishtha Malik, Sahil Gupta, and Himanshu Rai. (2024). Harnessing brand authenticity to promote prosocial service behavior. Journal of Brand Management, 31(4), 449–468. (ABDC A-ranked).
  53. Weng Marc Lim, Satish Kumar, and Naveen Donthu. (2024). How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research. Journal of Business Research, 182, 114760. (ABDC A-ranked).
  54. Anjali Singh, Weng Marc Lim, Sumi Jha, Satish Kumar, and Maria Vincenza Ciasullo. (2023). The state of the art of strategic leadership. Journal of Business Research, 158, 113676. (ABDC A-ranked).
  55. Fara Azmat, Weng Marc Lim, Abdul Moyeen, Ranjit Voola, and Girish Gupta. (2023). Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals. Journal of Business Research, 167, 114170. (ABDC A-ranked).
  56. Fernando de Oliveira Santini, Weng Marc Lim, Wagner J. Ladeira, Diego Costa Pinto, Márcia M. Herter, and Tareq Rasul. (2023). A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics. Psychology & Marketing, 40(10), 1899–1912. (ABDC A-ranked).
  57. João Ricardo de Oliveira Júnior, Ricardo Limongi, Weng Marc Lim, Jacqueline K. Eastman, and Satish Kumar. (2023). A story to sell: The influence of storytelling on consumers' purchasing behavior. Psychology & Marketing, 40(2), 239–261. (ABDC A-ranked).
  58. Kian Yeik Koay, Weng Marc Lim, Simran Kaur, Kimberly Soh, and Wai Ching Poon. (2023). How and when social media influencers' intimate self-disclosure fosters purchase intentions: The roles of congruency and parasocial relationships. Marketing Intelligence & Planning, 41(6), 790–809. (ABDC A-ranked).
  59. Naveen Donthu, Weng Marc Lim, Satish Kumar, and Nitesh Pandey. (2023). Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing. Journal of Business Research, 164, 113954. (ABDC A-ranked).
  60. Pei‐Shan Soon, Weng Marc Lim, and Sanjaya Singh Gaur. (2023). The role of emotions in augmented reality. Psychology & Marketing, 40(11), 2387–2412. (ABDC A-ranked).
  61. Ritika Mahajan, Weng Marc Lim, Monica Sareen, Satish Kumar, and Rajat Panwar. (2023). Stakeholder theory. Journal of Business Research, 166, 114104. (ABDC A-ranked).
  62. Rituparna Basu, Weng Marc Lim, Anil Kumar, and Satish Kumar. (2023). Marketing analytics: The bridge between customer psychology and marketing decision‐making. Psychology & Marketing, 40(12), 2588–2611. (ABDC A-ranked).
  63. Saumyaranjan Sahoo, Junali Sahoo, Satish Kumar, Weng Marc Lim, and Nisreen Ameen. (2023). Distance is no longer a barrier to healthcare services: Current state and future trends of telehealth research. Internet Research, 33(3), 890–944. (ABDC A-ranked).
  64. Sheau-Fen Yap, Weng Marc Lim, Sanjaya Singh Gaur, and Pek Yean Lim. (2023). A framework for preventive health marketing. Journal of Strategic Marketing, 31(4), 894–917. (ABDC A-ranked).
  65. Surajit Saha, Roshni Das, Weng Marc Lim, Satish Kumar, Ashish Malik, and Bharat Chillakuri. (2023). Emotional intelligence and leadership: Insights for leading by feeling in the future of work. International Journal of Manpower, 44(4), 671–701. (ABDC A-ranked).
  66. Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Marcelo G. Perin, and Levent Altinay. (2023). A meta‐analysis on the effects of product scarcity. Psychology & Marketing, 40(7), 1267–1279. (ABDC A-ranked).
  67. Weng Marc Lim. (2023). Choosing a good research topic for premier journals. Global Business & Organizational Excellence, 42(2), 5–8. (Scopus Q1-ranked).
  68. Weng Marc Lim. (2023). Philosophy of science and research paradigm for business research in the transformative age of automation, digitalization, hyperconnectivity, obligations, globalization and sustainability. Journal of Trade Science, 11(2/3), 3–30. (Emerald).
  69. Weng Marc Lim. (2023). The workforce revolution: Reimagining work, workers, and workplaces for the future. Global Business and Organizational Excellence, 42(4), 5–10. (Scopus Q1-ranked).
  70. Weng Marc Lim. (2023). Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions. Journal of Business Research, 160, 113638. (ABDC A-ranked).
  71. Weng Marc Lim and Carmen Bowman. (2023). How to establish practical contributions and convey practical implications? Guidelines on locating practice gaps and making recommendations for practice. Activities, Adaptation & Aging, 47(3), 263–282. (Scopus Q1-ranked).
  72. Weng Marc Lim and Marc Arul Weissmann. (2023). Toward a theory of behavioral control. Journal of Strategic Marketing, 31(1), 185–211. (ABDC A-ranked).
  73. Weng Marc Lim, Asanka Gunasekara, Jessica Leigh Pallant, Jason Ian Pallant, and Ekaterina Pechenkina. (2023). Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators. The International Journal of Management Education, 21(2), 100790. (Scopus Q1-ranked).
  74. Weng Marc Lim, Peter O’Connor, Sumesh Nair, Samaneh Soleimani, and Tareq Rasul. (2023). A foundational theory of ethical decision-making: The case of marketing professionals. Journal of Business Research, 158, 113579. (ABDC A-ranked).
  75. Weng Marc Lim, Kumar, S., Pandey, N., Verma, D., & Kumar, D. (2023). Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour. Journal of Consumer Behaviour, 22(1), 217–232. (ABDC A-ranked).
  76. Debmalya Mukherjee, Weng Marc Lim, Satish Kumar, and Naveen Donthu (2022). Guidelines for advancing theory and practice through bibliometric research. Journal of Business Research, 148, 101–115. (ABDC A-ranked).
  77. Krishna Prasad, Satish Kumar, Shridev Devji, Weng Marc Lim, Nandan Prabhu, and Sudhir Moodbidri. (2022). Corporate social responsibility and cost of capital: The moderating role of policy intervention. Research in International Business and Finance, 60, 101620. (Scopus Q1-ranked).
  78. Maria Vincenza Ciasullo, Mariarosaria Carli, Weng Marc Lim, and Rocco Palumbo. (2022). An open innovation approach to co-produce scientific knowledge: An examination of citizen science in the healthcare ecosystem. European Journal of Innovation Management, 25(6), 365–392. (Scopus Q1-ranked).
  79. Maria Vincenza Ciasullo, Weng Marc Lim, Mohammad Fakhar Manesh, and Rocco Palumbo. (2022). The patient as a prosumer of healthcare: Insights from a bibliometric-interpretive review. Journal of Health Organization and Management, 36(9), 133–157. (Scopus Q1-ranked).
  80. Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim, Sascha Kraus, and Umesh Bamel. (2022). Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview. Technological Forecasting and Social Change, 178, 121599. (ABDC A-ranked).
  81. Weng Marc Lim. (2022). The art of revising for premier journals. Global Business and Organizational Excellence, 42(1), 5–9. (Scopus Q1-ranked).
  82. Weng Marc Lim. (2022). The art of writing for premier journals. Global Business and Organizational Excellence, 41(6), 5–10. (Scopus Q1-ranked).
  83. Weng Marc Lim. (2022). The sustainability pyramid: A hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice, and public policy. Australasian Marketing Journal, 30(2), 142–150. (ABDC A-ranked).
  84. Weng Marc Lim. (2022). Toward a theory of social influence in the new normal. Activities, Adaptation & Aging, 46(1), 1–8. (Scopus Q1-ranked).
  85. Weng Marc Lim and Carmen Bowman. (2022). Aging in a place of choice. Activities, Adaptation & Aging, 46(3), 183–189. (Scopus Q1-ranked).
  86. Weng Marc Lim and Tareq Rasul. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148, 325–342. (ABDC A-ranked).
  87. Weng Marc Lim, Gaurav Gupta, Baidyanath Biswas, and Rohit Gupta. (2022). Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services. Electronic Markets, 32(3), 1463–1484. (Scopus Q1-ranked).
  88. Weng Marc Lim, Satish Kumar, and Faizan Ali (2022). Advancing knowledge through literature reviews: ‘What’, ‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7–8), 481–513. (Scopus Q1-ranked).
  89. Weng Marc Lim, Satish Kumar, Sanjeev Verma, and Rijul Chaturvedi. (2022). Alexa, what do we know about conversational commerce? Insights from a systematic literature review. Psychology & Marketing, 39(6), 1129–1155. (ABDC A-ranked).
  90. Weng Marc Lim, Tareq Rasul, Satish Kumar, and Mamun Ala. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439–458. (ABDC A-ranked).
  91. Sascha Kraus, Matthias Breier, Weng Marc Lim, Marina Dabić, Satish Kumar, Dominik Kanbach, Debmalya Mukherjee, Vincenzo Corvello, Juan Piñeiro-Chousa, Eric Liguori, Daniel Palacios-Marqués, Francesco Schiavone, Alberto Ferraris, Cristina Fernandes, and João J. Ferreira. (2022). Literature reviews as independent studies: Guidelines for academic practice. Review of Managerial Science, 16(8), 2577–2595. (Scopus Q1-ranked).
  92. Naveen Donthu, Satish Kumar, Debmalya Mukherjee, Nitesh Pandey, and Weng Marc Lim. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. (ABDC A-ranked).
  93. Justin Paul, Weng Marc Lim, Aron O’Cass, Andy Wei Hao, and Stefano Bresciani. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1–O16. (ABDC A-ranked).
  94. Weng Marc Lim. (2021). A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic Marketing, 29(5), 453–469. (ABDC A-ranked).
  95. Weng Marc Lim. (2021). Conditional recipes for predicting impacts and prescribing solutions for externalities: The case of COVID-19 and tourism. Tourism Recreation Research, 46(2), 314–318. (ABDC A-ranked).
  96. Weng Marc Lim. (2021). Pro-active peer review for premier journals. Industrial Marketing Management, 95, 65–69. (ABDC A*-ranked).
  97. Weng Marc Lim. (2021). Reconsidering capstones in business education. Journal of Education, 201(3), 267–270. (Sage).
  98. Weng Marc Lim. (2021). Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry. Journal of Consumer Behaviour, 20(6), 1690–1694. (ABDC A-ranked).
  99. Carmen Bowman and Weng Marc Lim. (2021). How to avoid ageist language in aging research? An overview and guidelines. Activities, Adaptation & Aging, 45(4), 269–275. (Scopus Q1-ranked).
  100. Weng Marc Lim, Sheau-Fen Yap, and Marian Makkar. (2021). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, 122, 534–566. (ABDC A-ranked).
  101. Weng Marc Lim. (2020). Challenger marketing. Industrial Marketing Management, 84, 342–345. (ABDC A*-ranked).
  102. Weng Marc Lim. (2020). In defense of challenger marketing. Journal of Business-to-Business Marketing, 27(4), 397–406. (Routledge).
  103. Weng Marc Lim. (2020). The sharing economy: A marketing perspective. Australasian Marketing Journal, 28(3), 4–13. (ABDC A-ranked).
  104. Weng Marc Lim. (2019). How can challenger marketers target the right customer organization? The ACOW customer organization profiling matrix for challenger marketing. Journal of Business & Industrial Marketing, 34(2), 338–346. (ABDC A-ranked).
  105. Weng Marc Lim, Pervaiz K. Ahmed, and M. Yunus Ali. (2019). Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning. Industrial Marketing Management, 76, 136–143. (ABDC A*-ranked).
  106. Weng Marc Lim. (2018). Demystifying neuromarketing. Journal of Business Research, 91, 205–220. (ABDC A-ranked).
  107. Weng Marc Lim. (2018). Dialectic antidotes to critics of the technology acceptance model: Conceptual, methodological, and replication treatments for behavioural modelling in technology-mediated environments. Australasian Journal of Information Systems, 18. (ABDC A-ranked).
  108. Weng Marc Lim. (2018). What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice. Journal of Business-to-Business Marketing, 25(3), 251–259. (Routledge).
  109. Weng Marc Lim. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. Journal of Business Research, 78, 69–80. (ABDC A-ranked).
  110. Weng Marc Lim. (2016). A blueprint for sustainability marketing: Defining its conceptual boundaries for progress. Marketing Theory, 16(2), 232–249. (ABDC A-ranked).
  111. Weng Marc Lim. (2016). Creativity and sustainability in hospitality and tourism. Tourism Management Perspectives, 18, 161–167. (ABDC A-ranked).
  112. Weng Marc Lim. (2016). Social media in medical and health care: Opportunities and challenges. Marketing Intelligence & Planning, 34(7), 964–976. (ABDC A-ranked).
  113. Weng Marc Lim. (2016). Understanding the selfie phenomenon: Current insights and future research directions. European Journal of Marketing, 50(9/10), 1773–1788. (ABDC A*-ranked).
  114. Weng Marc Lim. (2015). Antecedents and consequences of e-shopping: An integrated model. Internet Research, 25(2), 184–217. (ABDC A-ranked).
  115. Weng Marc Lim. (2015). Enriching information science research through chronic disposition and situational priming: A short note for future research. Journal of Information Science, 41(3), 399–402. (Scopus Q1-ranked).

Achievements & Accolades

2025 -

Government of Malaysia’s Ministry of Higher Education (MoHE) Malaysia Research Star Award (MRSA) presented by Minister of Higher Education Dato' Seri Diraja Dr Zambry Abdul Kadir

2025 -

Listed in Elsevier BV and Stanford University Top 2% Scientist in the World

2025 -

Listed in Publication Rank (P-Rank) Most Productive Professors in the World based on Publications Ranked by the Australian Business Deans Council

2025 -

Listed in ScholarGPS® Most Impactful Professors in Marketing (No. 2) and Most Impactful Professors in Business and Management (No. 19)

2024 -

Ƶ University Student Appreciation of Teaching Award

2023 -

Private Education Cooperative of Malaysia’s (EDUCOOP) National Outstanding Researcher Award

2023 -

Academy of Sciences Malaysia (ASM) Top Research Scientists Malaysia (TRSM) presented by Prime Minister of Malaysia YAB Datuk Seri Anwar Ibrahim

2020 -

Record Holder for “Youngest Professor” in Malaysia Book of Records

2020 -

Swinburne Sarawak Teaching Excellence Award (Winner) by Swinburne University of Technology Sarawak (2020)

2019 -

Publons Peer Reviewer Award by Clarivate Analytics Web of Science

2019 -

Swinburne Research Impact Award (First Place) by Swinburne University of Technology Australia

2019 -

Vice-Chancellor’s Teaching Excellence Award (Highly Commended) by Swinburne University of Technology Australia

2019 -

Junior Chamber International (JCI) Ten Outstanding Young Malaysians (TOYM) presented by Premier of Sarawak YAB Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Tun Datuk Abang Haji Openg

2019 -

Private Education Cooperative of Malaysia’s (EDUCOOP) National Outstanding Educator Award

2018 -

Vice-Chancellor’s Research Excellence Award (Highly Commended) by Swinburne University of Technology Australia

Professional Associations

  1. Editor in Chief, Activities, Adaptation & Aging (Routledge)
  2. Editor in Chief, Global Business and Organizational Excellence (Wiley)
  3. Deputy Editor, Journal of Global Marketing (Routledge)
  4. Associate Editor, Journal of Business Research (Elsevier)
  5. Associate Editor, Journal of Consumer Behaviour (Wiley),  
  6. Associate Editor, Journal of Strategic Marketing (Routledge)
  7. Regional Editor, The Service Industries Journal (Routledge)
  8. Guest Editor, Electronic Commerce Research (Springer)
  9. Guest Editor, International Journal of Consumer Studies (Wiley)
  10. Guest Editor, The International Journal of Management Education (Elsevier)
  11. Editorial Advisory Board, Asia-Pacific Journal of Business Administration (Emerald)
  12. Editorial Advisory Board, The Total Quality Management Journal (Emerald)
  13. Editorial Board, Journal of Computer Information Systems (Taylor and Francis)
  14. Advisor, Nation Building School
  15. Assessor, Malaysian Higher Education Institutions Quality Assurance Network (MyQAN)
  16. Founding Curator, Global Shapers Community Kuching Hub
  17. Secretary, IEEE Technology and Engineering Management Society (Malaysia Chapter)
  18. Secretary, Pertubuhan Perintis Malaysia (MyPerintis)