Dr Kenny Teoh Guan Cheng

Dr Kenny Teoh Guan Cheng

  • Senior Teaching Fellow
Department of Marketing Strategy & Innovation
  • ºìÐÓÊÓƵ Business School
SDGs Focus

Academic & Professional Qualifications

  • PhD, Universiti Putra Malaysia
  • MBA, Universiti Malaya
  • B. Economics (Business), Universiti Malaya
  • Professional Marketer, Asia Marketing Foundation
  • Professional Trainer, HRDF Malaysia
  • Business Coach, UMCEED, Malaysia

Research Interests

  • Consumer Behavior
  • Strategy
  • Communication
  • Entrepreneurship

Teaching Areas

  • Marketing
  • Strategy
  • Communication
  • Advertising

Courses Taught

  • Consumer Behaviour
  • Strategic Marketing
  • Business Communication
  • Services Marketing
  • Integrated Marketing Communication

Notable Publications

  1. 1.    Lim, X. J., et al. (2018). "Factors influencing repurchase intention in online shopping context: The mediating role of satisfaction." Journal of Applied Structural Equation Modeling 2(1): 29-43.
  2. Lim, X. J., et al. (2018). "Multiple indirect effects of customer equity in telecommunication industry." Journal of Applied Structural Equation Modeling 2(2): 61-77.
  3. Radzol, A. R. M., et al. (2017). "Antecedents influencing parents' decisions in selecting higher education institutions." International Journal of Economics and Management 11(3 Special Issue): 715-732.
  4. Xi, E. A. C. and K. T. G. Cheng (2017). "The determinants of purchase intention on counterfeit sportswear." Journal of Applied Structural Equation Modeling 1(1): 13-26.
  5. Chuah, F., et al. (2016). "A behavioral approach to modelling strategy execution: The role of organizational support and the moderated mediation effect of engagement and communication." International Review of Management and Marketing 6(8Special Issue): 217-225.
  6. Hwa, C. J., et al. (2015). Pull and push factors that influence tenants' decision-making in selecting commercial offices in the Golden Triangle KL (GTKL). Proceedings of the 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015.
  7. Wong, P. P. W. and K. Teoh (2015). "The influence of destination competitiveness on customer-based brand equity." Journal of Destination Marketing and Management 4(4): 206-212.
  8. Yee, C. L. and K. G. C. Teoh (2015). "Developing a roadmapping system for knowledge management in an organisation." Pertanika Journal of Social Science and Humanities 23(January): 83-100.
  9. Lada, S., et al. (2014). "Moderating role of product involvement on the relationship between brand personality and brand loyalty." Journal of Internet Banking and Commerce 19(2).

Professional Associations

  1. Institute of Marketing Malaysia
  2. Malaysian Institute of Management