Dr Elizabeth Andrews

Dr Elizabeth Andrews

  • Lecturer
Department of Management
  • ºìÐÓÊÓƵ Business School
SDGs Focus

Biography

Elizabeth Andrews has been an academician for around 25 years. She has completed her PhD (Social Marketing) at University of Southern Queensland, Australia, on diabetes dietary management. Her speaking engagements on diabetes care include, the Australian Broadcasting Channel (ABC), Toowoomba, Queensland, 2017 and the Green-bag Seminar Series, James Cook University, Singapore, 2020. Elizabeth was conferred as a Fellow of the Higher Education Academy, Lancaster University, UK 2011 and is a Chartered Manager (CMgr, CMI), 2024. She has recently been HRDC certified by HRDF Corp. Malaysia. She is actively involved with research, industry collaborations and is a passionate educator. 

Academic & Professional Qualifications

  • Doctor of Philosophy. University of Southern Queensland, Australia, (2018)
  • Postgraduate Certificate in Academic Practice, Lancaster University, UK, (2011)
  • Master’s in International Business, University of Southern Queensland, Australia, (2002)
  • B.A, Sociology, Mercer University Atlanta, U.S.A, (1988)

Research Interests

  • Social Marketing
  • Consumer behaviour
  • International Business
  • Sustainable Livelihood

Teaching Areas

  • International Business
  • International Trade
  • Consumer Behaviour
  • International Marketing

Courses Taught

  • International Business
  • International Trade and Policy
  • Consumer Behaviour
  • International Marketing

Notable Publications

  1. Toh. S.Y., Yasmin. F., Tehseen S, Poulova.P., Haider. S.A., Andrews. E., Sinnappan. P., & Mahendra. R.Z. (2024). Born this way or formed this way? Distal personality traits and proximal self-efficacy of Malaysian students and their academic performance. Environment and Social Psychology, 9(5), 2282. 
    DOI: https://doi.org/10.54517/esp.v9i5.2282
  2. Tehseen, S., Hossain, S. M., Ong, K. Y., & Andrews, E. (2024). Sustainable tourism in a changing climate: balancing growth and environmental responsibility. In The need for sustainable tourism in an era of global climate change: Pathway to a greener future (pp. 69–94). Emerald Publishing Limited eBooks. https://doi.org/10.1108/978-1-83608-668-020241012
  3. Tehseen, S., Ong, K. Y., Hossain, S. M., & Andrews, E. (2024). Sustainable tourism: a catalyst for the green economy. In The need for sustainable tourism in an era of global climate change: Pathway to a greener future (pp. 53–67). Emerald Publishing Limited eBooks. https://doi.org/10.1108/978-1-83608-668-020241009.
  4. Ong, D., Chiu, S., Andrews, E. and Nadarajan, G. (2023), "One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction", Journal of Social Marketing, Vol. 13 No. 3, pp. 449-471. https://doi.org/10.1108/JSOCM-02-2023-0025
  5. Andrews, E., Ong, L. T. (2019). Factors Influencing the Likelihood of Dietary Compliance amongst People with Diabetes. Proceedings of the 3rd Cambridge-Oxford-ºìÐÓÊÓƵ Biomedical Symposium Sun-Med Convention Centre, Level 4, Tower A, ºìÐÓÊÓƵ Medical Centre, Malaysia, 26th-27th March 2019.
  6. Ong, D. L. T., Andrews, E., & Wong, H. L. N. (2019). Inadequacy of impactful HIV social marketing messages. Proceedings of the 21st ANZMAC Conference on 2- 4 December 2019, Wellington, New Zealand (pp. 1177-1181).
  7. Andrews, E., Ong, L.T., Summers, J. and Woodside, F. (2017) Factors influencing dietary compliance amongst people with diabetes in Australia, Proceedings of the Australian and New Zealand Marketing Academy Conference 2017: Marketing for Impact, RMIT, Melbourne, Australia 29th 4th – 6th  December, 2017 (Track 13: Social Marketing), p. 1457
  8. Andrews, E., Summers, J. and Woodside, F. (2014) Factors impacting food decision making amongst consumers with special dietary needs in the purchase of processed packaged foods in supermarkets, Proceedings of the Australian and New Zealand Marketing Academy Conference 2014: Agents of Change, Griffith University Brisbane, Australia 29th November- 3rd December, 2014 (Track 15: Food marketing), p. 1457
  9. Ong, L. T., Andrews, E. and Tan, S.L. (2012). A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users. 16-19 July 2012, Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2011, pp. 197-210.
  10. Ong, L. T. and Andrews, E. (2011). A Study of Service Expectations and Perceptions of Customers in the Fitness Industry in Malaysia: Bundling and Enhancing Marketing Intelligence, Journal of Management and World Business Research, 8(1), 26-38 

Achievements & Accolades

Chartered Manager Status (Cmgr) awarded by Chartered Management Institute, UK (CMI) April, 29th 2024

HRDC Train the Trainer Certificate awarded by HRD Corp Malaysia and CeDR Corporate Consulting Sdn Bhd. Malaysia, 23rd April 2025.

Student Appreciation of Teaching Award, ºìÐÓÊÓƵ University, (Academic Year 2023-2024). 

Professional Associations

  1. Member of Chartered Management Institute (CMI), June 2nd. 2021.
  2. Fellow of the Higher Education Academy, (FHEA) UK, June 9th, 2011.