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Journal articles:  

1. Tan, S. Z., Yang, L., Loo, W. H., & Chalke, A. (2026), “Stories that matter: the effects of narrative transportation and influencer-message congruity on prosocial behavior”, Journal of Business Research, 208, 116051.
2. Tan, S.Z., Yang, L., and Loo, W. H. (2026), “Green Specificity: Igniting curiosity and arousing emotional ambivalence”, Journal of Retailing and Consumer Services, 88, 104414. https://doi.org/10.1016/j.jretconser.2025.104414
3. Paramitha, V., Tan, S.Z. and Lim, W.M. (2025), "Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity", Journal of Product & Brand Management, 34(4), p. 433-449. https://doi.org/10.1108/JPBM-11-2023-4846
4. Koay, K.Y., Tan, S.Z., Idris, I., Leong, M.K. and Cheah, C.W. (2025), "The bubble tea phenomenon: understanding the role of servicescape in consumers' responses", Asia-Pacific Journal of Business Administration, 17(2), p. 469-490. https://doi.org/10.1108/APJBA-01-2024-0015
5. Tan, P.L., Tjiptono, F. and Tan, S.Z. (2024), "Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO", Asia Pacific Journal of Marketing and Logistics, 37(6), p. 1627-1648. https://doi.org/10.1108/APJML-06-2024-0748
6. Tan, S.Z., Tjiptono, F., Yang, L., Bandyopadhyay, A. and Thaichon, P. (2024), "Access mode of consumption and psychological ownership: exploring the role of self-product connection", Asia Pacific Journal of Marketing and Logistics, 37(4), p. 1089-1109. https://doi.org/10.1108/APJML-04-2024-0515
7. Tan, S.Z., Chan, K. and Tan, P.L. (2023). Segmenting the Malaysian female young adolescent market based on gender roles and identities, Young Consumers, 24(6), 704-720.
8. Tan, S. Z., Bandyopadhyay, A., & Septianto, F. (2023). Relationship (breakup) reminders drive online advertising effectiveness. Psychology & Marketing, 40(6), 1152-1161.
9. Hassim, N., Tan, S. Z., and Jayasainan, S. Y. (2020). The influence of peer engagement on voting among Malaysian youths through social networking sites, SEARCH Journal of Media and Communication Research, 12(3), p.125-144. Online ISSN: 2672-7080.
10. Lee, M.N., Gan, P. L., and Tan, S. Z. (2015). Globalization through community-based projects: Enhancing civic attitudes and competence skills through community-based projects, International Journal of Social Science and Humanity, 5(12), pp. 1003-1008. ISSN:2010-3646. 

Book chapters

1. Tan, S. Z., & Kenny, T.G.C. "Shaping Narratives in the Digital Age: Concepts, Applications, and Future Trends in Marketing Storytelling" In Encyclopedia of Marketing, Elsevier. Forthcoming 

Conference proceedings:  

1. Chalke, A.S., Tjiptono, F., Tan, S.Z., and Cheng, B.L. (2024). "Trick or Trip: Deepfake in Destination Marketing", forthcoming ANZMAC proceedings, 2-4 December 2024, University of Tasmania, Australia.
2. Tan, S. Z., Hassim, N., Jayasainan, S. Y., and Gan, C. K. (2018). Effects of Task-technology Fit and Learning Styles on continuance intention to use e-learning app. 17th European Conference of E-learning (ECEL) 2018, Athens 1-2 November 2018, p. 539-546.
3. Tan, S. Z., Low, K. H., Watabe, M., Tjitono, F., and Lin, Y. (2018). Cutting through the advertising clutter: The influence of ad-context familiarity on attention and external search behavior. AMA Winter Marketing Educators’ Conference Proceedings 2018, New Orleans, 23-25 February 2018, p. E23-E29.
4. Tan, S. Z., Inderjit, K., and Priscilla, M., and Kok, M. (2015). An exploratory study of Community of Inquiry (Col) constructs towards collaborative and reflective learning in the Edublogs, INTED 2015 Proceedings, Madrid, 2-4 MARCH 2015. ISBN:978-84-606-5763-7.
5. Lee, M.N., Tan, S. Z., and Woo, S. (2015). Happiness and meaningful engagement through teaching and learning english workshop: A UNHCR community-based project. Proceedings of USM International Conference on Social Science 2015, Universiti Sains Malaysia, 27-28 August 2015, p. 58-65.
6. Lee, M., Gan, P. L., and Tan, S. Z. (2014). Globalization through community-based projects: Enhancing civic attitudes and competence skills through community-based projects, 4th International Conference on Humanities, Society and Culture, Kuala Lumpur, Malaysia. ISBN:2010-3646
7. Lee, M., Tan, S. Z., and Gan, P. L. (2014). The relationship between youth’s civic attitudes and competence skills, 2014 International Conference on Social Science and Management, Kyoto, Japan, 7-9 May 2014. ISBN:978-986-89536-9-7.
8. Inderjit, K., Lee, M.N., and Tan, S.Z. (2012). Acceptance of blog: The engagement of students towards positive learning in higher learning institution, The Proceedings of the 11th European Conference on e-Learning, University of Groningen, Netherlands, 26-27 OCT 2012, p. 634-637.