Overview
ºìÐÓÊÓƵ's Bachelor of Science (Honours) Marketing explores how consumer behaviour drives product design, pricing, communication and distribution. You’ll dive into branding, services, relationship and digital marketing to learn how to create value for firms and customers. With industry talks, simulated business challenges and field trips, the programme blends theory with real-world insight. You’ll build strong analytical, creative and decision-making skills, preparing you to tackle modern marketing challenges. An internship further sharpens your experience and readiness for the industry.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both ºìÐÓÊÓƵ University and Lancaster University.
- Chief executive officer
- Chief Marketing Officer
- Product Manager
- Brand Consultant
- Supply Chain Manager
- Key Accounts Specialist
- Retail Expert
- Consumer Research Analyst
- Advertising & Promotions Specialist
- Marketing Consultant Professional
- Management Consultant Professional
- Customer Relationship Manager
- RM37,700
for Malaysian students
- USD8,878
for international students
Programme Structure
Year 1
For more information on APEL.C, click here
Year 2
Year 3
Streams and Electives (Choose 2 Streams and 1 Elective)
Note: Students have the flexibility to choose electives from various streams. The availability of streams/electives is subject to a best-effort basis. Students are asked to enquire with the Programme Leader in advance.
- Entrepreneurship and Innovation in the Global Context; and
- Transformative Entrepreneurship in a Digital World
- Project Management; and
- Operations Management; OR Quality Management
- Business Intelligence Applications OR Data Analytics for Business Decisions; and
- Advanced Data Visualisation
Additional MOHE compulsory General Studies subjects
For Local Students
- Penghayatan Etika dan Peradaban
- Falsafah dan Isu Semasa
For International Students
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
For All Students
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
- Community Service for Planetary Health
- Entrepreneurial Mindset and Skills
- Integrity and Anti-Corruption
Entry Requirements
Average C or CGPA 2.00 (minimum 2 Principals)
Minimum 12 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
55%
55%
CGPA 2.0
CGPA 2.0
CGPA 2.0 or equivalent
Maximum 30 points from 5 subjects (all Grade Bs and a Pass in the Mathematics subject)
Completed with minimum 24 points (excluding bonus points)
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Specific Requirements
- Pass in Mathematics at SPM or its equivalent
- Any other qualifications will be considered on a case-to-case basis
Additional Requirements for Certain International Students
International students from certain countries that want to take some ºìÐÓÊÓƵ University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a ºìÐÓÊÓƵ degree programme that also leads to a degree awarded by ºìÐÓÊÓƵ’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.
English Requirements
- IELTS 6.0
- PTE Academic 50 overall (minimum 46 in each skill)
- MUET Band 4
- SPM English B
- UEC English B6
- O-Level English (1119) Credit
- ºìÐÓÊÓƵ Intensive English Programme (IEP) Pass Level 4 with minimum 65%
- ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the .
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If you’d like to know more about studying at ºìÐÓÊÓƵ University, we’d love to hear from you.
