Staff Profiles Department of Hospitality and Events (1) Facet Department Tax - Hospitality Senior Lecturer (1) Programme Leader (1) Facet Staff Title - Hospitality Halal Food Tourism (3) Sustainable Tourism (3) Destination branding (2) Foodservice Technology (2) Food technology (2) Gastronomy Tourism (2) Hospitality Education (2) Human Resource Management (2) Academic contribution (1) Airline Service (1) Anthropology of food - symbolism and ritual (1) Asian Cuisine Development (1) Bake products development (1) Brining, Curing, and Smoking (1) Business Events (1) Business event tourism (1) Business planning (1) Chocolate art and sugar work (1) Community-based Tourism (1) Community Engagement (1) Crisis management in hospitality (1) Cultural tourism (1) Culture of health in SMEs (1) Destination and tourist behaviour (1) Destination competitiveness (1) Destination marketing (1) Determinant factors of room booking intention & Hospitality Technology application. (1) Developing of Menu Design (1) Digital identity, culture and communication (1) Digital transformation (1) Disruptive technologies in the hospitality industry (1) Diversity competencies (1) Diversity training (1) e-Commerce applications in tourism (1) Eco-tourism (1) Ecotourism (1) Edutainment (1) Employee engagement and development (1) ESG (1) Event Planning and Operation (1) Events design, planning, and execution (1) Events design, planning and operations in events education management (1) Experiential learning (1) Factors determine hotel pricing strategy. (1) Festivals management (1) Food & Beverage Consumption (1) Food & Beverage Industry Trends (1) Food, culture, and society within the realm of food sociology (1) Food allergies and safety (1) Food analysis and quality control (1) Food and Glycemic Control (1) Food and identity (1) Food and Mood (Nutritional Psychiatry) (1) Food and Nutrition (1) Food anthropology and history (1) Food chemistry (1) Food Culture (1) Food Entrepreneurship (1) Food ethnography (1) Food heritage in modern kaleidoscope (1) Food nutrition (1) Food process engineering (1) Food safety (1) Food sensory analysis (1) Food studies including food consumption and purchasing pattern (1) Food symbolism and culture (1) Food tourism (1) Food waste management (1) Frozen products development (1) Functional foods (1) Global expansion (1) Green and Sustainability (1) Green marketing (1) Guest experience enhancement (1) Halal food products development (1) Halal Food Quality (1) Haute gastronomy (1) Healthy Aging (1) Heat and mass transfer in food processing (1) Heritage management (1) Hospitality (1) Hospitality and service quality management (1) Hospitality and tourism law (1) Hospitality marketing (1) Hospitality servicescapes (1) Hospitality technology application (1) Human resource management in the hospitality industry (1) Inclusion (1) Inclusion initiatives (1) Inclusive tourism ecosystems (1) Information Technology (1) Integrated marketing communications and social media studies (1) Korean Food Development (1) Luxury Tourism (1) Malaysia Food Heritage (1) Malaysian food and culture (1) Malaysian heritage cuisine (1) Mathematical modelling of food operations (1) Media tourism studies (1) Muslim-Friendly Tourism (1) Organisational behaviour (1) Organizational and people behavior (1) Organizational learning (1) Partnership (1) Persuasive digital communication and engagement (1) Product development (1) Psychology of Sustainable Behaviour – Tourism and Hospitality Industry (1) Religious tourism (1) Responsible packaging (1) Restaurant entrepreneurship (1) Restaurant revenue management (1) Rheology (1) Rural tourism (1) Safety in learning environment and workplace (1) School-to-work Transition (1) Service quality analysis in the accommodation industry. (1) Service quality and recovery (1) Skills Gap & Workforce Readiness in the Hospitality Industry (1) Social history of food - Malaysian ethnic food (1) Sociocultural impacts of tourism and events (1) Solo traveller (1) Sports Nutrition (1) Strategic Management (1) Strategic Management – Corporate Strategies and Services Branding (1) Sugar Art development (1) Sustainability (1) Sustainable Development (1) Sustainable Food Service Management (1) Sustainable Food Supply Chain Management (1) Sustainable Hospitality and Tourism Management (1) Sustainable tourism and events (1) Sustainable Tourism practices in Heritage & Cultural Conservation (1) Sustainable Tourism – Heritage, Conservation and Urban Planning (1) Talent development (1) Talent management (1) Technology Integration in F&B / Hospitality operations (1) The Art of Charcuterie (1) Tourism development and management (1) Tourism governance (1) Tourism impacts (1) Tourism marketing (1) Tourist Behavior (1) Trade unionism (1) Travel and tours operations and management (1) Travel management (1) Travel market and behaviour (1) Wine studies (1) Work-life balance (1) Worldmaking of tourism (1) (-) Education (1) Facet Research Interests - Hospitality Dr Siti ‘Atikah Rusli Senior LecturerProgramme Leader of BSc (Hons) International Hospitality Management School of Hospitality and Tourism Management [email protected] View Profile
