Business Events

Overview

The subject provides an introductory, general underpinning knowledge about the business events industry. It will include management techniques and strategies required for successful event programme planning, budgeting, contracts, marketing, destination site, facility selection, food and lodging, sponsorship, logistics and others. It addresses the industry’s current need for graduates with the knowledge, skills and competencies to take up a variety of roles within the industry and other related sectors.    

View the Timetable Here

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Entry Requirements

Elective Details

Course Code: BSE 1084
Offering Semesters: April, September
Credit Hours: 4
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: 
Course Lecturer: Puan Suhaini 
Contact Email: @email

 

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SDG 8
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SDG 9
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SDG 11
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SDG 12
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SDG 17

 

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