Overview
The subject provides an introductory, general underpinning knowledge about the business events industry. It will include management techniques and strategies required for successful event programme planning, budgeting, contracts, marketing, destination site, facility selection, food and lodging, sponsorship, logistics and others. It addresses the industry’s current need for graduates with the knowledge, skills and competencies to take up a variety of roles within the industry and other related sectors.

Elective Details
Course Code: BSE 1084
Offering Semesters: April, September
Credit Hours: 4
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage:
Course Lecturer: Puan Suhaini
Contact Email: @email
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