Overview
The Bachelor of Science (Honours) in Conventions and Events Management degree prepares students to lead in the global events industry by blending creative design, strategic planning, and digital innovation.
In Year 1, students build a solid foundation with core subjects like Business Events and Emerging Technology for Events. Moving into Year 2, they deepen their expertise through Exhibition & Exposition Management and gain hands-on experience during an immersive 10-week internship. Students then select from three exciting specialisation streams tailored to industry trends: Adventure & Entertainment, Luxury & Prestige, or AI & Digital Solutions. In Year 3, students refine their entrepreneurial and strategic management skills through Project Realisation and Research Project.
With a wide range of electives spanning F&B, travel services, and digital marketing, the programme nurtures versatile professionals ready to adapt and innovate. Graduates emerge well-equipped for dynamic careers as Convention Organisers, Event Producers, PR Managers, Destination Marketers, or specialists in VIP relations, digital events, and themed entertainment, ready to meet the growing demand in the global MICE and experience economy.
- Professional Convention & Exhibition Organiser
- Event Producer / Manager
- Destination Marketing Manager
- Public relations manager
- International Event Specialist
- RM36,320
for Malaysian students
- USD8,571
for international students
Programme Structure
Year 1
Year 2
For more information on APEL.C, click here
Electives (Choose 1 Stream OR Study Abroad)
- Adventure & Amusement
- Elite Travel Services
- Festival & Hallmark
- Elective Subject
- Elite Travel Services
- Luxury Brand Management
- Protocol & VIP Management
- Elective Subject
- Digital Business
- Digital Economy
- Digital Marketing
- Elective Subject
Year 3
For more information on APEL.C, click here
* Offered in either Year 2 or 3
Programme Electives (Choose one in Year 2 or Year 3)
For more information on APEL.C, click here
Additional MOHE compulsory General Studies subjects
For Local Students
- Appreciation of Ethics and Civilisation
Bahasa Kebangsaan A (Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR
Critical Thinking (Applicable to students who passed SPM and obtain Credit in SPM Bahasa Melayu)
- Community Service for Planetary Health
- Integrity and Anti-Corruption
- Philosophy and Current Issues
For International Students
- Appreciation of Ethics and Civilisation
- Community Service for Planetary Health
- Critical Thinking
- Integrity and Anti-Corruption
- Malay Language for Communication 2
Entry Requirements
STPM
Average C or CGPA 2.0 (min 2 Principals)
A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
Australian Matriculation
ATAR 55
Canadian Matriculation
55%
Monash University Foundation Year
55%
ºìÐÓÊÓƵ Foundation in Arts
CGPA 2.0
ºìÐÓÊÓƵ Foundation in Science Technology
CGPA 2.0
Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)
International Baccalaureate
Completed with minimum 24 points (excluding bonus points)
ºìÐÓÊÓƵ Diploma Studies
CAVG 40% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Other Qualifications
- Any other equivalent qualifications
- Applicant with no standard qualification will be considered on a case-to-case basis
English Language Requirements
- IELTS or equivalent 5.5 (With no individual band below 5.0)
- MUET Band 4
- SPM English B+
- UEC English B4
- O-Level English (1119) Credit
- ºìÐÓÊÓƵ Intensive English Programme (IEP) Pass Level 4
- ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the .
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